How to Attract Car Enthusiasts Online

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Recently I got back in touch with a close friend whose hobby is to tune up his cars and “pimp them out” like that famous MTV show.

One important part of his hobby is to look for car accessories and truck accessories that add a distinctive touch.

He spends a lot of time looking online for custom grilles, spoilers, wheels, car floor mats, body kits, tail lights, and all things automotive that unveil beauty and style to his rides.

Talking with him about his online searches for car parts, reminded me a lot of a previous article where I discussed how to attract fashionistas online.

We started talking about his experience in several websites and what made his search easier and what didn’t.  Here’s a review of what I learned about the user experience of a car enthusiast visiting websites for car parts: what turns him off and what engages him.

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Generating Sales Leads for Bulk Material Handling

William Darrell “Billy” Mays, Jr. was a TV direct response advertisement salesperson most notable for promoting OxiClean, Orange Glo, and other cleaning, home based, and maintenance products.

His distinctive beard and impassioned sales pitches made him a recognized television presence all around North America.

Billy Mays understood that nothing convinces a customer to buy a product than actual demonstrations of the product.

Video demonstrations are a savvy strategy for online retailers and wholesalers (e.g. bulk material handling)  because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives.

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Celebrity Style News

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Robert Pattinson.

Kristen Stewart.

Robert Pattinson and Kristen Stewart Dating!

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You may or may not have an opinion about this.

However, if you’re in the online marketing business you should definitely start paying more attention to the celebrity entertainment industry.

Celebrity Style news  are a strong  source of Internet traffic.

Let’s review the impact of using keywords related to the celebrity entertainment industry.

Robert Pattinson and Kristen Stewart Dating

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Good and Bad Birthday E-mails

Yesterday was my birthday.

Yay!

I received gifts!

Yay!

I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”.

I received one terrible birthday gift via e-mail and I felt like the kitty going “nooo it are my birthday”.

Here’s the story of one company that sucks at doing birthday themed e-mails, and another company that got its stuff together.

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Why People Follow you on Google Buzz

Google Co-founder, Sergey Brin

You signed up for Google Buzz.

You had the option to start following the people that you e-mail and chat with on Gmail.

You used Google Buzz for a while.

Then something happened.

People you never heard about, started following you.

And following you more.

Why?

Here are some unedited responses from actual Google Buzz users to the question:

Why are you following me on Google Buzz?

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3 Problems with Apple's iPad

On January 27th, 2010 Apple launched the iPad.

“iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price,” said Steve Jobs, Apple’s CEO. “iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before.”

What is the iPad?

The iPad is tablet PC that runs the iPhone operating system.

Basically, it looks like a giant iPhone.

Scratch that, a giant iTouch.

The iPad’s responsive high-resolution Multi-Touch display lets users physically interact with applications and content. iPad is just 0.5 inches thick and weighs just 1.5 pounds— thinner and lighter than any laptop or netbook, but still bigger than a portable iTouch or iPhone.

The iPad includes 12 new innovative apps designed especially for the iPad, and will run almost all of the over 140,000 apps in the App Store. iPad will be available in late March 2010 starting at a rumored price of $499.

The iPad comes in two versions—one with Wi-Fi and the other with both Wi-Fi and 3G. iPad includes the latest 802.11n Wi-Fi, and the 3G versions support speeds up to 7.2 Mbps on HSDPA networks. Apple and AT&T announced 3G pre-paid data plans for iPad with on-device activation and management.

The iPad has 3 important problems.

Let’s start with the biggest issue .

Problem #1: What is the value of having an iPad?

Continue reading 3 Problems with Apple’s iPad

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