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The idaconcpts way to solve a Harvard Business School Case: Collabrys, Inc.

As you may have read in the About the author section, I am enrolled in the Master of Business Administration at the Shidler College of Business at Honolulu, HI.  A very common question that I get all the time is:  “so…what do you do?”  Well, one of the most common assignments that we get is [...]

Language and Regional Analysis Google's Picasa using Google Trends

First of all, it is important to point that it is not possible to see the Daily Unique Visitors graph of http://picasa.google.com using Google Trends. Also a big mahalo (thank you in Hawaiian!) to fellow Photo Lover, Katharine Osborne, for showing me Skitch. This great little image capturing & editing tool for Mac has made [...]

Lateral Marketing and The Tipping Point – Part 4: Introducing Blink

• Given the higher failure rate of products and the saturation of marketing channels, it is necessary to improve the understanding of the innovation process in order to better meet the customer’s needs and to launch to market ahead of the competition.

• I agree that innovation requires a different approach that goes beyond the category [...]

Test from iPhone

Test to see if blogging from iPhone is worthwhile. : )

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Lateral Marketing and The Tipping Point – Part 3: Investopedia.com and Fool.com

<A HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8010%2Fa7589d79-a369-4ee2-8334-d647436ac59f&Operation=NoScript” mce_HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8010%2Fa7589d79-a369-4ee2-8334-d647436ac59f&Operation=NoScript”>Amazon.com Widgets</A>

According to Gladwell, the Power of context infers that epidemics are sensitive to the conditions and circumstances of the times and places in which they occur .  This is a main idea within lateral marketing, because it involves an important transformation of a product or service:  there must be the radical addition [...]

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