An important part of my job is to understand the trends in the online photo sharing industry and I wanted to provide a couple of insights to my readers using Google Trends.
For the period May 2007 – September 2008, Flickr and Photobucket compete for the highest number of daily unique visitors worldwide out of the five selected online photo sharing: Flickr, Snapfish, Shutterfly, Photobucket and Slide.
What about Slide? Slide enjoyed an important spike in the last quarter of 2007, but its number of daily unique visitors is coming back to previous levels. What caused this?
2 reasons: hi5 and England.
Worlwide, people who search for the the term “slide”, also search for:
As you can see, hi5 appears several times and it different languages!
This is relevant because hi5‘s daily unique visitors worldwide dwarfs that of the top 5 players in the photo sharing business (note: I drop Snapfish, because Google Trends only accepts 5 websites at a time).
Plus, Slide did pretty good during that period in England!
They depend on each other because:
People who search for “snapfish” also search for “shutterfly”.
And people who search for “shutterfly also search for “snapfish”.
- Markets outside of the United States DO matter! Increased demand in important markets (e.g. Slide in England, Flickr in India) can generate a lot of views, which potentially means increased ad revenue. Just ask Dave McClure, web analytics guru and blogger at Master of 500 Hats.
- Despite all the hype about international markets, the leader must keep its focus on the top market, the U.S.
- Keep a close eye on the SEO tactics of your rivals and copy what seems to work (Shutterfly and Snapfish).
What do you think?