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Viral marketing

By Damian Davila Rojas, on January 30th, 2009

Take a look at the AARRR model from Dave McClure and tell me what you think is the hardest step?

The AARRR Model from Dave McClure (Master of 500 Hats)

I asked this same question to a class of MBA students here at the Shidler College of Business and the answer of choice [...]

January 30th, 2009 | Tags: , , , , , , , | Category: Blog marketing, Business Strategy, Competitive Intelligence, Conversion, Facebook Advertising, Flickr.com, Photojojo, Seth Godin, Sprout, Twitter, Viral marketing, iLovePhotos, web analytics | 2 comments

How to target your audience using Facebook Advertising

By Damian Davila Rojas, on January 15th, 2009

For the last week, I have been pretty busy creating and tweaking online ads at Google Adwords and Facebook Advertising, so I thought it would be useful to provide a bit of advice from my personal experience using Facebook Advertising.

Why did I choose Facebook Advertising?  Consider the following bar graph from Venture [...]

January 15th, 2009 | Tags: , , , , , , , | Category: Business Strategy, Competitive Intelligence, Conversion, Facebook Advertising, Google Ad Planner, Google AdWords, Google Analytics, Google Trends, Keyword Search, Marketing, SEO, how to guides, keywords | 9 comments

2009: An interesting year for idaconcpts

By Damian Davila Rojas, on January 12th, 2009

Hello idaconcpts readers,

Happy New Year! I apologize for the delay since my last post at idaconcpts.com but work has been quite busy (which is always a good thing!).  I still cannot believe that it has been almost 6 months since I started this web analytics blog.  The response has been quite positive, as [...]

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January 12th, 2009 | Tags: | Category: Blog announcements, Blog marketing, Marketing, Wordpress Blog Stats, iLovePhotos | Leave a comment