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Take a look at the AARRR model from Dave McClure and tell me what you think is the hardest step?

The AARRR Model from Dave McClure (Master of 500 Hats)

I asked this same question to a class of MBA students here at the Shidler College of Business and the answer of choice was the [...]

How to target your audience using Facebook Ads

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For the last week, I have been pretty busy creating and tweaking online ads at Google Adwords and Facebook Ads, so I thought it would be useful to provide a bit of advice from my personal experience using Facebook Ads.

Why did I choose Facebook Ads?  Consider the following bar graph from [...]

2009: An interesting year for idaconcpts

Hello idaconcpts readers,

Happy New Year! I apologize for the delay since my last post at idaconcpts.com but work has been quite busy (which is always a good thing!).  I still cannot believe that it has been almost 6 months since I started this web analytics blog.  The response has been quite positive, as the following [...]

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