How to target your audience using Facebook Ads

January 15th, 2009 by Damian Davila

For the last week, I have been pretty busy creating and tweaking online ads at Google Adwords and Facebook Ads, so I thought it would be useful to provide a bit of advice from my personal experience using Facebook Ads.

Why did I choose Facebook Ads?  Consider the following bar graph from Venture Beat’s article titled Facebook’s traffic growth leaving rivals in the dust.

socnets010709

For simplicity, I will assume that you want to drive visitors to a single website.

facebook-advertising

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Posted in Business & Marketing | 14 comments

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