Comments on: How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics http://idaconcpts.com/2009/03/16/how-to-measure-the-ctr-of-your-e-mail-permission-marketing-campaign-with-google-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-measure-the-ctr-of-your-e-mail-permission-marketing-campaign-with-google-analytics Ideas and Concepts from Damian Davila Wed, 08 Feb 2012 02:30:35 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Average Email Campaign Stats of MailChimp Customers by Industry « idaconcpts http://idaconcpts.com/2009/03/16/how-to-measure-the-ctr-of-your-e-mail-permission-marketing-campaign-with-google-analytics/comment-page-1/#comment-3067 Average Email Campaign Stats of MailChimp Customers by Industry « idaconcpts Wed, 28 Apr 2010 21:18:41 +0000 http://idaconcpts.com/?p=496#comment-3067 [...] you’ve learned how to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics, you will need some email marketing benchmarks by industry to be able to properly evaluate the [...] [...] you’ve learned how to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics, you will need some email marketing benchmarks by industry to be able to properly evaluate the [...]

]]> By: damiandavilarojas http://idaconcpts.com/2009/03/16/how-to-measure-the-ctr-of-your-e-mail-permission-marketing-campaign-with-google-analytics/comment-page-1/#comment-1289 damiandavilarojas Wed, 05 Aug 2009 18:52:45 +0000 http://idaconcpts.com/?p=496#comment-1289 Hello Laurence, That part is a bit trickier. You have 2 options: 1) You can use a mailing service such as MailChimp.com and they will let you know those kind of statistics. 2) You can use html code in your e-mail and include an image that is stored in your domain. Depending on your hosting provider, you should be able to access a report indicating how many times that image was accessed in a period of time (week, time). I would suggest that you include an unique image per e-mail campaign so that it is easier to track which image belongs to what e-mail. If you have any questions, please let me know. Cheers, Damian Hello Laurence,

That part is a bit trickier. You have 2 options:

1) You can use a mailing service such as MailChimp.com and they will let you know those kind of statistics.

2) You can use html code in your e-mail and include an image that is stored in your domain. Depending on your hosting provider, you should be able to access a report indicating how many times that image was accessed in a period of time (week, time). I would suggest that you include an unique image per e-mail campaign so that it is easier to track which image belongs to what e-mail.

If you have any questions, please let me know.

Cheers,

Damian

]]> By: Laurence http://idaconcpts.com/2009/03/16/how-to-measure-the-ctr-of-your-e-mail-permission-marketing-campaign-with-google-analytics/comment-page-1/#comment-1288 Laurence Wed, 05 Aug 2009 15:33:03 +0000 http://idaconcpts.com/?p=496#comment-1288 Hey! Long time since you posted that article but it is very great! I still have a questions... I just want to be sure, but with Google Analytics, it is possible to know how many people opened the email? Even without clicking any link? Thanks! Hey! Long time since you posted that article but it is very great!

I still have a questions…

I just want to be sure, but with Google Analytics, it is possible to know how many people opened the email? Even without clicking any link?

Thanks!

]]> By: idaconcpts · E-mail Marketing Open and Click-Through Rates Worldwide http://idaconcpts.com/2009/03/16/how-to-measure-the-ctr-of-your-e-mail-permission-marketing-campaign-with-google-analytics/comment-page-1/#comment-1133 idaconcpts · E-mail Marketing Open and Click-Through Rates Worldwide Thu, 09 Jul 2009 22:19:16 +0000 http://idaconcpts.com/?p=496#comment-1133 [...] in March 2009, we reviewed how to measure the click-through rate (CTR) of your e-mail permission marketing campaign with Google ..., so I believe it would be very useful to now provide you a benchmark to compare your collected [...] [...] in March 2009, we reviewed how to measure the click-through rate (CTR) of your e-mail permission marketing campaign with Google …, so I believe it would be very useful to now provide you a benchmark to compare your collected [...]

]]> By: damiandavilarojas http://idaconcpts.com/2009/03/16/how-to-measure-the-ctr-of-your-e-mail-permission-marketing-campaign-with-google-analytics/comment-page-1/#comment-141 damiandavilarojas Tue, 14 Apr 2009 00:50:41 +0000 http://idaconcpts.com/?p=496#comment-141 Salut David, Merci de votre commentaire. Je parle un peu du Français. Je comprends très bien mais j'écris très mal. Glad to hear that you like my blog. The best investment that you can do is to get: 1) Web Analytics: An Hour a Day by Avinash Kaushik:http://www.webanalyticshour.com/ This is a great resource that you can refer to over and over again. Avinash has a great blog at http://www.kaushik.net/avinash/. Check it out for for a throughrough discussion of several topics. 2) Advanced Web Metrics with Google Analytics by Brian Clifton: http://www.advanced-web-metrics.com/blog/. This is a more technical book, however it provides great little details about specific task on Google Analytics. I would start with these two for now. There is a lot of information to be covered with these two authors. Best of luck and please keep me posted on your journey in web analytics. Cheers, Damian Salut David,

Merci de votre commentaire. Je parle un peu du Français. Je comprends très bien mais j’écris très mal.

Glad to hear that you like my blog.

The best investment that you can do is to get:

1) Web Analytics: An Hour a Day by Avinash Kaushik:http://www.webanalyticshour.com/ This is a great resource that you can refer to over and over again. Avinash has a great blog at http://www.kaushik.net/avinash/. Check it out for for a throughrough discussion of several topics.

2) Advanced Web Metrics with Google Analytics by Brian Clifton: http://www.advanced-web-metrics.com/blog/. This is a more technical book, however it provides great little details about specific task on Google Analytics.

I would start with these two for now. There is a lot of information to be covered with these two authors.

Best of luck and please keep me posted on your journey in web analytics.

Cheers,

Damian

]]> By: David http://idaconcpts.com/2009/03/16/how-to-measure-the-ctr-of-your-e-mail-permission-marketing-campaign-with-google-analytics/comment-page-1/#comment-140 David Mon, 13 Apr 2009 22:46:34 +0000 http://idaconcpts.com/?p=496#comment-140 Hello, Congratulation for this blog and for this article, it is very useful for me! I am a begginer in Google Analytics, I have installed it on my website and I would like to know if you have good websites / books / blogs in order to learn how to track the visitors of my website (track the conversions from every different traffic sources, from ad campaigns, from emails, ...) Thanks again for this blog, David (from France) Hello,

Congratulation for this blog and for this article, it is very useful for me!

I am a begginer in Google Analytics, I have installed it on my website and I would like to know if you have good websites / books / blogs in order to learn how to track the visitors of my website (track the conversions from every different traffic sources, from ad campaigns, from emails, …)

Thanks again for this blog,

David (from France)

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