You wrote:

Advertising may be a growing quickly in the online video space, but it is crucial that video content is properly targeted (and properly optimized) to drive traffic as part of a marketing strategy.

I agree 100% with you about proper video tagging. If done properly, you can drive a lot of traffic. An example is at http://www.youtube.com/watch?v=Q01nnNL-oD4, where I uploaded a video that showed a video sequence in low resolution that I would use during the gigs of a band that I used to be part of. Even though the video was only meant to allow bar/venue owners to have an idea of the kind of video that would be projected on their screens, it started getting a lot of views from Argentina. After doing some keyword research, I optimized the tags and voila! this video now has over 25,000 views in its lifetime.

Video content is very powerful in driving website traffic.

I visited your website and I liked a lot the Project International video, quite impressive result for just 4 days of work.

Keep up the great work!

Damian

The sheer amount of video content online, and the large number of platforms for distribution, means that companies need to think vert carefully about BOTH the content AND methods of distribution alongside advertising methods to keep click-through rates high.

In the UK, my company have been working with brands and corporations on these strategies for the past few years. I’ll post back with our latest green paper in the coming days – but in the meantime, http://www.tagboxmedia.com will give you some interesting views on this in the blog pages…..