By Damian Davila, on June 30th, 2009
I’m a big fan of The e-Marketer Daily newsletter and on 06/26/09 I received two very interesting articles on the presence of U.S. Latinos on the web. The first one is titled Hispanics Online: No Mas E-Barrios and the second one is Looking at Hispanic Behavior Online.
The first article provides some interesting [...]
By Damian Davila, on June 30th, 2009
Yesterday I received an e-mail from the Amazon Associates Program informing me that my Associates account has been closed as of June 30, 2009. Here’s the e-mail itself:
Despite efforts from Hawaiian Amazon Associates throughout April 2009 and May 2009, Amazon decided to pull the plug on the Hawaiian Associates program.
By Damian Davila, on June 25th, 2009
Does Digital Media Advertising [...]
By Damian Davila, on June 24th, 2009
For more info, check out:
E-mail Permission Marketing: It Works!
E-mail Permission Marketing Fundamentals
How to Measure the CTR of Your E-Mail Permission Marketing Campaign with Google Analytics
A Guide to Permission Marketing
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<A HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8003%2F3077e1b7-9ba3-4d50-8187-820271470ea6&Operation=NoScript” [...]
By Damian Davila, on June 23rd, 2009
Welcome back, today we are analyzing the Internet Business Model from the leader in web attitudinal web analytics, the Canadian firm iPerceptions.
Here at idaconcpts, I have mentioned how their 4Q service can make the Internet a less scary place.
In this post I’m going to analyze iPerceptions Business Model.
First, a little bit [...]
By Damian Davila, on June 19th, 2009
Today I’m taking a look at the Harvard Business Case #9-501-055 Cofidis.
Undergraduate and Graduate Business students: be sure to quote me! : )
According to the Harvard Business Publishing, these are the learning objectives of this case:
This case allows students to attempt to answer a myriad of questions. How do you treat a financial product from a [...]
By Damian Davila, on June 17th, 2009
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Welcome back!
Starting today, I’m going to complement my regular posts on online marketing and web analytics with review of current, relevant marketing topics.
Today, I took a look at:
Prahalad, C. K. and V. Ramaswamy (2003). “The New Frontier of Experience Innovation.” MIT Sloan Management Review 44(4): [...]

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