Generation gaps are another important factor to consider besides geographical location.

It would be a good idea to expand the list. Want to help me out?

For example, an immigrant from Mexico will have a completely different set of emotional cues compared to his children who may have spent most of their lives in the U.S. And *their* children will be even more different.

Acculturation: how much of the American culture has been adopted? How much of their home culture has been forgotten?

All important questions to answer before the ad writing begins.