June « 2009 « idaconcpts

iPerceptions: Internet Business Model Analysis

By Damian Davila, on June 23rd, 2009

Welcome back, today we are analyzing the Internet Business Model from the leader in web attitudinal web analytics, the Canadian firm iPerceptions.

Here at idaconcpts, I have mentioned how their 4Q service can make the Internet a less scary place.

In this post I’m going to analyze iPerceptions Business Model.

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By Damian Davila, on June 19th, 2009

Today I’m taking a look at the Harvard Business Case #9-501-055 Cofidis. // //

// ]]> Undergraduate and Graduate Business students: be sure to quote me! : )

According to the Harvard Business Publishing, these are the learning objectives of this case:

This case allows students to attempt to answer a myriad of questions. [...]

By Damian Davila, on June 17th, 2009

Welcome back!

Starting today, I’m going to complement my regular posts on online marketing and web analytics with review of current, relevant marketing topics.

Today, I took a look at:

Prahalad, C. K. and V. Ramaswamy (2003). “The New Frontier of Experience Innovation.” MIT Sloan Management [...]