Web Visitors Flock to Career Sites

For career sites, there’s no business like the recession business!

With the US Bureau of Labor Statistics reporting an over 9% unemployment rate in June 2009, it appears that job search sites will continue to show an accelerated growth during this economic recession.

On August 6th, 2009 eMarketer reported that more than 65 million visitors have rushed to job search sites in June 2009.  Most of the top 10 career service and development websites in the U.S. (ranked by unique visitors) have experienced double digit percentage increases in the number of unique visitors from June 2008 to June 2009.

June 2009 data from comScore pegged growth in unique visitors to career resource sites at 10% over the previous year, with seven of the top 10 sites seeing at least double-digit increases. More than 65 million visitors checked out career sites in June.

“The top three sites in the category—CareerBuilder, HotJobs and Monster—have maintained their leadership positions for several years now, but there are also a few upstarts in the industry making some noise,” said Jeff Hackett, comScore senior vice president, in a statement. “Certainly with millions of Americans reevaluating their careers right now there is opportunity for continued growth and innovation in this segment of the online marketplace.”

What are the most common search terms at career sites? Here’s the list:

These job search terms are closely aligned with the job categories of the list of over 3 million jobs that can’t be filled, released by Fortune back in February 2009.

Among all the excitement from career sites, there appears to be no discussion about this fact: the combined number of page views from the top career sites wasn’t even close to that of Craigslist back in 2007.

craigslist.org monster.com careerbuilder.com

According to data from Compete, lately Monster has been able to start getting closer to the number of unique monthly visitors of Craigslist, however it’s important to remember that Craigslist doesn’t operate the large marketing and advertising expenditures that Monster does. Furthermore, the other 3 sites that showed healthy numbers of unique visitors from June 2008 to June 2009 (Careerbuilder, Indeed, and Hotjobs) have a long way to go to reach the monthly unique visitor numbers of Craigslist and Monster.

Damian Davila

Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter.