Thank you for your feedback. You summarize the mission of UI perfectly: “every human expects (and deserves) sites that are easy to use and treat the visitors with dignity and respect.”

I couldn’t agree with you more. Unfortunately, A/B testing of is often downplayed by website designers and coders. Small changes that could make the user experience better are archived for the next release.

The list of respectful, creative and relevant does sound very familiar to Seth Godin’s concept of permission marketing: personal, relevant, and anticipated. Definitely, using these 3 tenets in company surveys might work out way better than offering a monetary reward or prize (specially if you’ve a 0.0000000001% chance of getting it, right?).

- Damian

Your guidance above would apply to every single website (and ad system) I know of on this planet. That’s because it does not matter if you are a Fashionista or a Analytista or a …. every human expects (and deserves) sites that are easy to use and treat the visitors with dignity and respect.

Sadly it uncommon for that to happen.

With respect to ads, to your list of respectful and creative, I would also add relevant. Ads are engaging and welcome if they understand their audience and are relevant. It is the irrelevance that we all find irritating.

-Avinash.
PS: With regards to the survey… I think providing incentives for survey completion causes you to get sub optimal data. One can certainly experiment and see what the impact is. I would much rather though keep the survey as short and as relevant as possible.