Naming a Tourism Website

What name do you like best for a “locals recommend” tourism website?

a) whatlocalsknow.com

b) wearelocals.com

c) localsknowbetter.com

d) wherelocalsgo.com

e) other

This is the poll that I shared to my LinkedIn network using LinkedIn polls.

It appears a as a pretty straightforward question, however I learned a lot from the comments of my LinkedIn network.

Here are the key things that I learned from this poll.

1. Stay away from any URL that has to be read more than once to be understood. Advice from an Independent Writing and Editing Professional.

2. Avoid names that creation a division between your readers or, even worse, already kill the chances that some of your potential readers even take a look at it.

From an online learning entrepreneur:

I quite like localsrecommend or recommendedbylocals. As someone who lives in an area very popular with tourists I’m aware that there are occasionally ‘tensions’ between locals and tourists and, for me, some of the suggestions (wearelocals and localsknowbetter) hint at that potential element of divisiveness.

From a career advisor:

Localsknowbetter.com -so i don’t know better?

3. Misspelled names might be cool for hip hop artists, but you want your audience to get your domain right on their URL bar.

From an Independent Writing and Editing Professiona:

URLS that come the ‘e’ at the end of one word with the ‘a’ at the beginning of another are problematic because the eye sees letters as chunks and will see ‘ea’. For that reason (and ones mentioned by others) I would stay away from wearelocals.com. I initially read it as wear elocals instead of we are locals.

4. Think outside the box. Don’t be boxed into 4 names. Ask your friends, ask your mom, ask strangers. You’ll be surprised at what people can come up with!

From a project manager: “locals know best.com”.

From the president of an organization: “localsrecommend.com”.

From a mortgage consultant: “localspots.com”.

From the president of an insurance company: “localyokles.com”.

Still wondering, what name got the most votes?

d) wherelocalsgo.com

60% of all votes

Damian Davila

Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter.

2 Comments

  1. Thanks for magnificent information I was looking for this info for my mission. You really make it seem so easy with your presentation but I find this matter to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!

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