On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.
The first step is to get acquainted with the tenets of permission marketing and how to apply them to create permission-based e-mail marketing campaigns.
The second step is to learn to establish clear objectives and understand some basic metrics to evaluate e-mail marketing campaigns. At the same time, newbies to e-mail marketing need to get acquainted with web analytics tools such as Google Analytics.
- E-mail Permission Marketing Fundamentals
- How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics
The third step is to understand proper evaluation and benchmarking of e-mail marketing campaigns:.
- Are you Deceived by Your E-mail Marketing Campaigns?
- E-mail Marketing Open and Click-Through-Rates Worlwide
The fourth step is to learn current practices of successful writers of e-mail newsletters.