e-Mail Marketing the Right Way: Provide Value

email marketing[This is a guest contribution by Zachary Zawarski of Zadling]

I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with value.

We all know that e-mail marketing is a great way to produce sales for your website, but many business owners make the mistake of using mailing lists purely to push their products and services. That is the wrong way to conduct e-mail marketing.

Establish Trust

The best way to gain customers is to establish trust. e-Mail marketing should be about building relationships. Ask the reader to contribute to your blog or follow you on Twitter and make sure that you communicate with them consistently. You’ll also want to make sure that you are providing the readers of your newsletter with tips and resources that help solve their needs. By doing this, you will be viewed as an expert in your field. Once you gain the status of an expert, you have gained your customer’s trust, and then they will be willing to purchase your products and services.

What’s In It For Me?

To encourage your website’s visitors to sign up for your newsletter, you’re going to have to engage in a little bribery. All people really want to know is “what’s in it for me?” Present an offer: “Subscribe to my e-mail newsletter and you’ll receive my free eBook on [insert area of expertise].” Then once you have the customer as a subscriber, don’t forget to keep supplying them with valuable information. Once you have their trust, they will become your customers.

Zachary Zawarski

5 Comments

  1. I’ve started executing a fair degree of homework on direct marketing communications for a new short article that i will be working away at and just felt like stating that you site is pretty solid. Thank you for the insightful material you have came up with.

  2. I’ve been into blogging for quite some time and this is definitely a great post. I signed up for your newsletter, so please keep up the informative posts!

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    – Dino Vedo

  3. Don’t complicate the method used to deliver information. Make it quick and to the point and your article marketing will certainly give much more revenue as compared to cheap articles built on piles upon piles of happy talk with no real message to communicate.

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