For several years radio has been the form of transferring news and marketing. When TV didn’t exist radio was the only resource used to listen to latest news and also was the only marketing technique which could reach the market within seconds.
And now Internet and TV have become a strong marketing technique for many years but are taking over the market? I don’t think so.
The figures below shows what the popular radio stations are in the UK and how many people listen to them:
- BBC Radio 2 receives 14.6 million listeners
- BBC Radio 1 receives 11.7 million listeners
- BBC Radio 4 receives 10.0 million listeners
- Heart FM gets 7.4 million listeners
- BBC Radio 5 live receives 6.5 million listeners
- Classic FM gets 5.5 million listeners
- Galaxy FM receives 4.0 million listeners
- Magic FM gets 3.8 million listeners
- Kiss FM receives 3.4 millions listeners
- 2.6 million people listen to Smooth Radio
From the above figures you must have realized that Radio marketing is still a very strong option if you want to reach those millions of people. This would surprise a lot of people who think Internet and TV are the way forward. I don’t disagree with it but I would also use radio marketing. If you want to invest in marketing then invest on all types and see which one works for you and which one doesn’t. From that you will be able to decide which marketing technique to continue with to market your products and services.
So as far as we know Radio marketing is not dead just yet. Obviously it will be have to be a relevant product if you are meant to target.
Bare in mind that BBC does not advertise but don’t be disheartened by this because you still have 26.7 million people to reach via other radio stations.