Are Twitter Followers Better Than Facebook Fans?

facebook vs twitterThis is a common question that online marketers ask themselves everyday.

Online marketers are always experimenting on how to deliver the most effective messages across Twitter and Facebook. They are seeking to understand what causes their opt-in recipients to connect better with their brands.

Some argue that Twitter followers have the highest conversion rate.

Others claim that Facebook fans are the most likely to make a purchase.

Another group even claims that we should forget these 2 groups and stick with good-old-traditional opt-in email recipients.

Let’s take a look at what group:

1. will be more likely to make a purchase

2. will be more likely to recommend a brand.

These results are according to the final edition of ExactTarget’s “Subscribers, Fans and Followers” report of April 2010 and are representative of US Internet users.

1. US Internet users who are more likely to purchase from a brand after becoming a subscriber, fan or follower.

US Internet users who are more likely to purchase from a brand after becoming a subscriber, fan or follower

Winner:  Twitter followers.

2. US Internet users who are more likely to recommend a brand after becoming a subscriber, fan or follower.

US Internet users who are more likely to recommend a brand after becoming a subscriber, fan or follower

Winner: Twitter followers.

Takeaways

  • US online marketers suggest that Twitter followers provide a better ROI than Facebook fans.
  • While being mostly neutral to the performance of email campaigns, US online marketers ranked the ROI of opt-in email recipients higher than that of Facebook fans.

Damian Davila

Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter.

One Comment

  1. For small companies building a large twitter following can be quite important thats why i think twitter is drastically undervalued as a social network :)

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