Good bloggers write all of their post titles with high energy rates because they want their readers to engage with their content. If you don’t craft a title with a positive, friendly and authoritative attitude, your article will appear bland (a.k.a boring) to potential readers.
Here are some good tips to give energy to your blog post titles.
Relate to Your Readers
When drafting a title, develop it based on something that your readers can relate to. Even better, make the post about something that involves them directly and write it in such a way that is worth the effort of clicking and reading. While “clicking-and-reading” might appear as a simple task, remember that you’re competing with an infinity of sources of information, so you if you’re able to click with your readers, they will click on your article.
Make it Status Update Worthy
Just like the subject of an email determines whether a reader will open an email or not, the title of your article determines whether people will click on it or not. Craft a title that will give your reader a reason to tell everyone else about it, especially on their social media. The main reward of creating a title that is “status update worthy” will be social validation. The more Facebook likes and retweets your article receives, the more energetic your article.
Give Something to Your Readers
Answer the basic question: “What’s in it for me?” Present clearly the main takeaway that your reader will get from reading your article. This relates back to making your blog post title “status update worthy”. Give your readers a reason to look smart in front of their peers and become the savvy person of sharing a useful piece of advice with their friends.
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