When the topic of SEO (search engine optimization) is discussed many people automatically think about optimizing for Google and do not really think about Yahoo or Bing.
One of the main reasons for this is that Google does make up a vast amount of the total search traffic in the world while Yahoo and Bing’s percentages are much smaller, however there might be missed opportunities for many small and medium sized businesses by not devoting any time to the other search engines.
Yahoo and Bing combined do still command a decent amount of search market (between 10% and 24% depending on which figures you choose to go off). Of course Google commands the largest percentage and for this reason they do get the main focus of many seo companies.
With this fact alone we can come to the conclusion that putting some effort into optimising for Yahoo and Bing could prove far easier because many seo companies are solely focused on Google. So for example if a website selling football shirts was ranking well on Google then if they put 10% of their budget into their SEO for Yahoo and Bing, they might be able to get a 10% bump in traffic far quicker than they would see on Google due to the competitiveness.
How To Target Specific Search Engines
The first fundamental step to take for both the Yahoo and Bing search engines will be to sign up to the webmasters tools services they offer and then using this data you will be able to see more detail on how they are seeing your website. Furthermore they will outline any issues they have with crawling your website and then you can address these which will improve your on page seo for both Yahoo and Bing.
Link building for all search engines is definitely a good practice to implement as all search engines including Google, Yahoo and Bing will look at the number of inbound links your site has. Also Yahoo and Bing do look more at on page content of your site, so it is definitely worth looking into making sure all your meta descriptions, meta tags, original content and a regularly updated blog are up to scratch on your site.
Finally have a good look on the seo forums and specific Yahoo and Bing forums to find out what the latest optimising techniques are because like Google they will be changing constantly.
It is worth noting that optimizing your website specifically for Google will help you rank on Yahoo and Bing unintentionally, however if you apply some specific SEO techniques that Yahoo and Bing pay more attention to than Google, then you will find your site will rank far more effectively on both Yahoo and Bing and generate you additional traffic.
Jonathan is working with Soccerbox who specialize in retailing quality football shirts such as the Manchester United shirt, Chelsea shirt, Arsenal shirt and many more quality football shirts.