There are a lot of email marketing tactics that can help build strong relationships with potential buyers. Using free email templates to create engaging birthday emails is one of the most effective ways to keep in touch with the customer. So organize a birthday club and start providing targeted messages at the right time to the right people.
Here are seven most important reasons to get creative with birthday emails.
Reason #1. They increase revenue and boost conversion.
The customer’s birthday is a great opportunity to make a timely offer and remind them about your company once again. According the Responsys, company tracking email marketing campaigns of top online retailers, Epson’s birthday emails managed to generate “revenue per email that’s 840% greater than the overall email program”. One more study showed that birthday emails brought a 60% increase in conversions compared to regular email.
Reason #2. They help build a stronger connection with the client.
Email marketing experts agree that personalization makes all the difference, when it comes to building your client base. Customers who receive birthday greetings feel really special, which may pay great dividends in the future. Besides, it’s difficult to imagine a more targeted offer than the one tailored for one’s birthday.
Reason #3. They are attention grabbers.
If you’re struggling to grab the attention of potential buyers or get one-time spenders on the hook, sending birthday emails is the right thing to do. Even if the customer hasn’t bought anything from you yet, a personalized message may encourage them to take another look at your products and services.
Reason #4. They are easy to create.
They will neither cost you a fortune, nor take a lot of time to set up. Customize free email templates using the client’s personal information and include an irresistible offer – something you haven’t offered before, or it may feel like a usual deal with a different label.
Reason #5. They help attract new subscribers.
Haven’t built a large client base yet? Now you have one more reason to ask customers for their email addresses to spread the word about your business.
Reason #6. They increase brand recognition.
Birthday emails are one more way to raise brand awareness. If an engaging birthday email takes potential customers by surprise, they are likely to share it with friends and family on their special day.
Reason #7. They help create a great reputation.
Of course, it’s not just birthday emails that contribute to the company’s image yet out of dozens of companies that ask customers for email addresses only a few actually send birthday emails. Be one of these companies. There may be a lot of SEO Experts in Los Angeles, but your company will stand out from the crowd as one that is not only an expert on the subject manner, but also as a friendly organization looking to reach out to its client base in other ways than just sales.
All things considered, birthday emails are powerful marketing tools that help target customers throughout the year. Just keep them engaging to get more responses.