The Underrated Role of Analytics in Dental and Medical Marketing

role of analytics in dental and medical marketing

Starting a new business can be incredibly difficult and this is especially true in the dental and medical fields where the competition is so intense. Providing great care for your patients is not the only thing that matters when you are trying to build a successful dental or medical practice. You could be the greatest doctor or dentist in the world and your practice will still fail if the general public does not know you exist.

Therefore, you must also you do everything in your power to promote your practice to let people know who you are and what you can offer them. You will be out of business quickly if you fail to do this. So what is the most effective way to market a new medical or dental practice online using the tools that are currently available? While there are several answers to this question, there is no doubt that analytics are an essential source of information to market your business. Let’s analyze the underrated role of analytics in dental and medical marketing.

Learn Important Info About Potential Clients

It requires a great deal of information for a marketing campaign to be truly successful. You need to know who you will be marketing your services to before you can invest the time, money and resources into launching a full-scale marketing campaign.

Analytics are a great way to start assembling profiles of the people who are most likely to use your services in the future. These are the people you will need to target because marketing to people who are not ideal prospects will be a huge waste of time and money. Going into a marketing campaign blindly and just crossing your fingers and hoping for the best is not a good way to go about doing it. Learning key details, such as the keywords that lead them to find your site, average time spent on site, average income or level of education that your potential clients have received, is very valuable. If used properly, these data can be used to help springboard your medical or dental practice to the top of your region.

Learn More About the Location of Your Clients

The location of prospects can be crucial when you are trying to attract new patients. Basically, people who live in areas with insufficient medical and dental care are going to be much more likely to visit your site and find out what you have to offer them in terms of treatment. These people are also more likely to set up a consultation where you can convince them to become a patient.

Targeting people who live in remote regions is always a good tactic. These people do not have many choices when it comes to doctors and dentists. Analytics will provide you with all of the pertinent data that will allow you to find the prospects who are ripe for the picking. Solution21 is a practice marketing company that can provide you with this type of information to make the marketing campaign for your practice more effective.

Learn More About Your Competitors

It is also essential for you to accurately size up all of the competition in any region that you will be marketing in.

Ideally, you want to avoid launching a marketing campaign in areas where there is an abundance of established competition. The people in these areas have most likely been going to the same doctors and dentists for many years. Therefore, it will be very difficult for a new practice like yours to pry away these people and make them start coming to your practice on a regular basis.

It is always a much better and more effective strategy to focus on areas where your medical or dental practice will be the only game in town. Basically, you can gain many new patients simply because you are the dentist or doctor who is closest to them. Analytics will be able to give you a full breakdown of the other competing practices in any given area that you will need to concern yourself with. You can then begin to plan your marketing campaign strategy accordingly once you know who all of the other competition is.

Takeaway: Plan a Better Strategy

The marketing plan for your medical or dental practice is something that you need to carefully plan out along with the company you are hiring to run it. This is not something that you should be in a hurry to launch. The future of your practice could very easily be determined by the success or failure of this marketing campaign. It is literally that important. Therefore, you must map out the specific demographics that you are going to target before the start of your marketing campaign. Using analytics will allow you to do this in a way that is very efficient.

Image Credit: lunde2012 

Damian Davila

Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter.