Startup owners have a big responsibility because they are forced to make decisions that will impact their new business. Making the wrong decisions during the development of the startup could ruin the new company before it ever has a chance to get underway.
Probably one the biggest decisions that a startup owner will need to make concerns the web designer that will be hired to create the startup’s website. Hiring the wrong person for this critical assignment will basically eliminate any chance the startup has of being successful. Here are some of the primary reasons why a web designer is so vital to a startup’s long-term success.
1. Your web designer will be responsible for the first impression that your site provides about your business.
You never get a second chance to make a first impression. This is true in many aspects of life. It is definitely the case when you are talking about new online businesses that have not established their brands yet. You need to impress people who are visiting your site for the first time. You will not do this if your site looks like it was designed 15 years ago.
You will also not impress people if your site looks like many of the other competing sites. The look and feel of your site will go a long way to helping you establish your brand. This is why you need to hire a web designer with the creativity to design a site for your startup that stands out from the crowd. This is why you should take a close look at the previous work of all web designers you are thinking about hiring. This will allow you to see how creative they can be.
2. A web designer will help address problems quickly if they should arise.
You are bound to have a few technical problems with your site every now and then. Most startups encounter this sort of situation as the site gets closer to launching. The pressure is not that great to fix these issues quickly before the launch.
However, all glitches and other technical problems need to be sorted out as quickly as possible after your site is officially online. The public will not put up with a site that doesn’t work properly for very long. This is why the web designer you hire will need to act quickly and solve any problems without delay. Another important task that startup owners have to do is buy a domain name.
3. Your web designer will help you to make immediate changes when you request them.
You most likely have a specific vision of how you want your startup site to look and function. Your web designer’s job is to turn your vision into a reality. This means that he needs to follow your instructions to the letter. You might change your mind about something that your web designer has already started to work on. He will need to be able to change gears quickly.
Image Credit: jdxyw http://www.flickr.com/photos/jdxyw/4843094694