Google: The search party is not over

[This is a guest post by Zachary Zawarski, a Google Apps Consultant, in response to Fortune Magazine’s article Google: The search party is over.] The author, Michael Copeland, makes several valid points in his article, which was primarily written to… Continue Reading

e-Mail Marketing: Template vs Plain Text

[This is a guest post from Zachary Zawarski of Zadling, a Google Apps Consultant] Two email newsletters that I signed up for were Mike Michalowicz and Brian Tracy’s newsletters. Most of you probably know Brian Tracy, a self-help author who… Continue Reading

e-Mail Marketing the Right Way: Provide Value

[This is a guest contribution by Zachary Zawarski of Zadling] I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with… Continue Reading