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iPerceptions: Internet Business Model Analysis

Welcome back, today we are analyzing the Internet Business Model from the leader in web attitudinal web analytics, the Canadian firm iPerceptions.

Here at idaconcpts, I have mentioned how their 4Q service can make the Internet a less scary place.

In this post I’m going to analyze iPerceptions Business Model.

First, a little bit [...]

Is the Internet a Scary Place?

Apparently, the Japanese seem to think so. Via the eMarketer Daily, I found that according to Marsh Research, 84.4% of adult Internet users in Japan have felt at least once that the Internet is “scary.” Here is the breakdown: Now, why do they consider the Internet scary?

Notice that [...]

E-mail Permission Marketing Fundamentals

Thank you for the response via e-mail and comment post at idaconcpts.com about last week’s post regarding E-mail Permission Marketing.  If you’re still interested on the free copy of the first 4 four chapters of Seth’s Godin Permission Marketing, please e-mail me at damiandavilarojas@gmail.com.

So, you’ve created a great product or service and [...]

How many pageviews do news-oriented web sites need?

Today I ran into an interesting article from my daily feed of Online Media Daily.  If you are curious how it would look in your mailbox, it would be something like this:

Screenshot of Online Media Daily

Nicholas Carlson wrote an eye-catching article titled “NYTimes.com Needs 7X More Traffic To Survive (NYT)”, which summarizes [...]

A brief history of web analytics

As part of a MBA assignment, I had to summarize the history of web analytics.  I thought it would be nice to share it with you:
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The official definition of web analytics by the Web Analytics Association is the measurement, collection, analysis and reporting of Internet data for the purposes of [...]

Web analytics of Flickr.com using Google Trends – Part 2

The response to the original post Web analytics of Flickr.com using Google Trends has been great!

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Not only is the most popular post at idaconcpts.com, a whooping 67.90% of total post views to date, but also got the attention of web analytics guru and Google Evangelist, Avinash Kaushik!

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Therefore, I would like to follow up on [...]

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