What Facebook Users Want

What do Facebook users want?

From obsessed Facebook users to so called social media socialites to marketers, everybody wants to find out what is popular on this social networks.

Finally, thanks to Chitika, Inc. they all can put down the magical 8-ball and have some guidelines.

Who is Chitika?

Founded in 2003, [...]

How to Attract Car Enthusiasts Online

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Recently I got back in touch with a close friend whose hobby is to tune up his cars and “pimp them out” like that famous MTV show.

One important part of his hobby is to look for car accessories and truck accessories that add a distinctive touch.

He spends a [...]

Amazon Associates gives Hawaii the boot!

Yesterday I received an e-mail from the Amazon Associates Program informing me that my Associates account has been closed as of June 30, 2009. Here’s the e-mail itself:

Despite efforts from Hawaiian Amazon Associates throughout April 2009 and May 2009, Amazon decided to pull the plug on the Hawaiian Associates [...]

How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics

On the last post, we discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign.  Why? Because E-mail Permission Marketing: it works! As promised, I will talk in this post about “How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics“.

The funnel strategy [...]

E-mail Permission Marketing: it works!

In 1999 Seth Godin wrote an incredible book called “Permission Marketing” (you can check out part of “Permission Marketing” for free at Amazon or could read the entire first four chapters if you e-mail me at damiandavilarojas@gmail.com,  and yes, I am authorized to forward the first three chapters of this book via [...]

Viral marketing

Take a look at the AARRR model from Dave McClure and tell me what you think is the hardest step?

The AARRR Model from Dave McClure (Master of 500 Hats)

I asked this same question to a class of MBA students here at the Shidler College of Business and the answer of choice [...]

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