By Damian Davila, on May 4th, 2010
Dear readers of idaconcpts.com,
Since 2008, this blog has aimed to provide useful and actionable insights for online marketers around the world.
Thank you for reading idaconcpts. If you visit us frequently you’re in good company: according to Compete.com, idaconcpts received over 8,000 unique visitors in March 2010.
Every single comment at this [...]
By Zachary Zawarski, on May 3rd, 2010
[This is a guest contribution by Zachary Zawarski of Zadling]
I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with value.
We all know that e-mail marketing is a great way to produce sales for your website, but many business owners make the mistake of using mailing lists purely to push their products and services. That is the wrong way to conduct e-mail marketing.
Continue reading e-Mail Marketing the Right Way: Provide Value
By Damian Davila, on March 18th, 2010
What do Facebook users want?
From obsessed Facebook users to so called social media socialites to marketers, everybody wants to find out what is popular on this social networks.
Finally, thanks to Chitika, Inc. they all can put down the magical 8-ball and have some guidelines.
Who is Chitika?
Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites.
How did Chitika find out what Facebook users want?
Continue reading What Facebook Users Want
By Damian Davila, on March 12th, 2010
-
Recently I got back in touch with a close friend whose hobby is to tune up his cars and “pimp them out” like that famous MTV show.
One important part of his hobby is to look for car accessories and truck accessories that add a distinctive touch.
He spends a lot of time looking online for custom grilles, spoilers, wheels, car floor mats, body kits, tail lights, and all things automotive that unveil beauty and style to his rides.
Talking with him about his online searches for car parts, reminded me a lot of a previous article where I discussed how to attract fashionistas online.
We started talking about his experience in several websites and what made his search easier and what didn’t. Here’s a review of what I learned about the user experience of a car enthusiast visiting websites for car parts: what turns him off and what engages him.
By Damian Davila, on June 30th, 2009
Yesterday I received an e-mail from the Amazon Associates Program informing me that my Associates account has been closed as of June 30, 2009. Here’s the e-mail itself:
Despite efforts from Hawaiian Amazon Associates throughout April 2009 and May 2009, Amazon decided to pull the plug on the Hawaiian Associates program.
By Damian Davila, on March 16th, 2009
On the last post, we discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign. Why? Because E-mail Permission Marketing: it works! As promised, I will talk in this post about “How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics“.
The funnel strategy of your [...]
What this post is about
If you received a dollar for every online community idea that has been tried on the Internet for the last decade, you’d probably be a very rich person by now.
Reactions to idaconcpts: