Business & Marketing « idaconcpts

Concentrate on Your Business with Adwords Management

By Damian Davila, on April 27th, 2012

One of the main problems with running your own business is that entrepreneurs often become too much of a jack of all trades and master of none. We spend too much time trying to run everything ourselves and become quite inefficient. Instead of focusing on the core activity of our businesses, you know, the one that actually creates value and brings home the bills, we waste time in running other tasks. A perfect example is the management of your Google Adwords account.

Continue reading Concentrate on Your Business with Adwords Management

An Internet Search is the New First Impression

By Damian Davila, on April 17th, 2012

Living in Hawaii has increased the importance of maintaining good relationships for me more than ever. While I was aware of how critical it is to follow the “golden rule” before arriving here, living on tight community has showed that in the end “everybody knows everybody”. No matter what you do, somebody is always watching. Locals call it the “coconut wireless”. The Internet has boosted this “coconut wireless” to the extreme.

Continue reading An Internet Search is the New First Impression

Cost-Efficient Facebook Marketing for Small Business

By Damian Davila, on April 16th, 2012

A key element to making when it comes to any sort of business is marketing. One important channel for spreading the word about your business is Facebook, but how can you use Facebook in an efficient way? Let’s have a look at some tips on a tool that can help you.

The tool is called Qwaya. This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly. This means that is always up-to-date with changes within the community. How can you now use such a tool to your advantage?

Continue reading Cost-Efficient Facebook Marketing for Small Business