In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. He took a look at the major advertising platforms on the leading social networks.
Goodman explained how social advertising is the hottest topic in advertising, forecasted to reach a $11 billion in the US by 2017, according to BIA/Kelsey in April 2013. He explained that one of the critical decisions for advertisers is what placements to select. Goodman has found that while desktop placements see an engagement of 1 to 3%, mobile placements see over 3% engagement. If you are a US advertiser, you also need to consider that eMarketer, reported that in 2012, 62.2% of US Gen X-ers and 62.2% of US Millenials access the Internet from mobile devices monthly.
If you combine these two statistics, it becomes clear that any successful digital marketing strategy in the future needs to have a mobile component. So, this is why responsive design is 2013′s design trend.
Continue reading Responsive Design is 2013′s Web Design Trend
As a previous user of Pandora and a current user of Spotify, I understand the increasing trend of U.S. consumers ages 13 to 35 to use digital sources for music listening.
Continue reading Younger Consumers Turn Up Digital Music Listening
Most see the do-it-yourself entrepreneurial business as fairly lucrative because they are the sole beneficiary of revenue although most don’t see the work that goes into it. Common mistakes continue to repeat itself in this business which plagues entrepreneurs each year. The key is to seek guidance as well as to follow the standards that work.
Entrepreneurship is the definition of hands on learning in a fast paced environment. People tend to choose this lane because they can work under their own terms, on their own time. They are capable of choosing their own team to work with and working in a field they truly love rather than a job that may just pay the bills. But what is required of the business is an internal drive because in the beginning everything relies on you, you are the business. Major attention to all costs is also a large part of the self-starter job because there isn’t any room for financial mistakes. Seek outside advice from credible sources and relations so that you are prepared for what is to come.
Continue reading Strategizing for Entrepreneurs
Choosing a marketing agency can be difficult but if you base your decision on basic marketing principles then you can find the right company for your brand.
Finding an agency that understands your target customer base is critical. Your agency needs to have expertise in your industry because it needs to understand your company’s place in your market. The more experience that an agency has in your industry, the better the chances that it can develop a specific strategy for your particular need. Besides a portfolio of relevant clients, here are some other important criteria to consider.
Continue reading How to Choose a Marketing Agency
Back in February 2013, we reviewed that online sellers are quick to think that in order to increase their sales, all that they need to do is to attract more people to their sites.
While this is one part of the equation, it is not all of it. One industry that has a particularly big challenge in turning digital shoppers into digital buyers is the Consumer Packaged Goods (CPGs).
Continue reading The Challenge of Online Selling for CPGs