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IE8 or Internet Explorer 8? E-mail or email? For online marketers and SEO experts, this World Cup 2010 the greatest question of all is: Should I optimize my English language sports website or blog with soccer or football? The answer is: it all depends. Depends on what? Here are some insights into this critical question for the period June 11 – July 11, 2010.
Udi Manber, Google’s VP of Engineering’s comment that approximately 20 – 25% of searches performed each day are completely new queries helps to highlight the increasing need to understand how your customers are going to be looking for your products or services on the long tail of searches. Keyword research is essential to any search engine optimization campaign. It helps ensure the time and effort put in to attain those high rankings pays off with an increase in the amount of conversions received. The main focus of keyword research though, is to highlight the most rewarding keywords to focus on in terms of traffic driven, a job they do to the best of their ability.
Why Are Contact Details Important?A visitor that leaves a site without purchasing may return at a later date – or so the business hopes. There is no guarantee that this will occur and leaving things to chance is not good business strategy. Persuading a visitor to leave contact details now, allows the business to treat the visitor as a potential sales target, almost as they had already made a sale and may be interested in future purchases. Leaving contact details shows a mild interest. The visitor has stated that they wish to be contacted – this is a golden opportunity to gain their trust and gently persuade them to become a paying customer. Contact details provide a source for the business to keep customers up-to-date with new products and promotions.
The Millennials (or Generation-Y) demographic have proved to be an interesting group that we’ve tried to reach. I’m sure we’ve all read and even seen how different this generation is from previous ones. Whether that is in the workplace, on the street and even at home (for those of you who have siblings or even Gen-Y kids), you can tell there is something different about them. The Millennials have also been the hot-topic in the marketing world. How can you market to a generation that is absolutely everywhere but with no traditional usage of media as opposed to previous generations. The way they read, watch TV and use the internet is different. They might be doing a combination of these, so marketing to them is just being overshadowed by their multi-tasking abilities, but they’re also as likely not to do any of them, so reaching them seems to be near impossible. As a Millennial and member of Generation-Y myself, I’m going to provide you with 3 insights of how to market to Millennials.
From obsessed Tweeterers to so called Twitter socialites to marketers, everybody wants to find out what is popular on Twitter right now. Finally, thanks to Chitika, Inc. they all can put down the magical 8-ball and have some guidelines. Who is Chitika?Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites. How did Chitika find out what Twitter users want?
From obsessed Facebook users to so called social media socialites to marketers, everybody wants to find out what is popular on this social networks. Finally, thanks to Chitika, Inc. they all can put down the magical 8-ball and have some guidelines. Who is Chitika?Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites. How did Chitika find out what Facebook users want?
- Recently I got back in touch with a close friend whose hobby is to tune up his cars and “pimp them out” like that famous MTV show. One important part of his hobby is to look for car accessories and truck accessories that add a distinctive touch. He spends a lot of time looking online for custom grilles, spoilers, wheels, car floor mats, body kits, tail lights, and all things automotive that unveil beauty and style to his rides. Talking with him about his online searches for car parts, reminded me a lot of a previous article where I discussed how to attract fashionistas online. We started talking about his experience in several websites and what made his search easier and what didn’t. Here’s a review of what I learned about the user experience of a car enthusiast visiting websites for car parts: what turns him off and what engages him. Continue reading How to Attract Car Enthusiasts Online
Everybody wants to know the answer. Here’s an excellent example of how to use Twitter efficiently and effectively in a marketing campaign.
Note: screen shots were taken by Amit Gupta from Photojojo. He’s an amazing entrepreneur and all-around-nice guy that I had the pleasure of meeting back in my iLovePhotos days. Here’s a great interview with Amit that I edited. Twitter Marketing Campaign from MacHeistFrom Wikipedia: MacHeist is a website that resells Mac OS X shareware. The site has become known for its marketing tactics. These tactics include challenges (or “heists”) that entitle successful customers to free software licenses and/or discounts, as well as the concept of selling software in a bundle that increases in size as more customers purchase the bundle. The site was founded by John Casasanta, Phillip Ryu, and Scott Meinzer. Continue reading How to Use Twitter in a Marketing Campaign 
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There are some good SEO questions:
This is a guest post by Ben Hook, a search engine marketer and owner of UK based online marketing company, 
An online business will not make a sale every time a visitor lands on their website. Should they just accept that and allow the visitor to leave, hoping that they may return at a later date and make a purchase? No. The business should be doing everything they can to persuade every visitor to submit contact details.
[This is a guest contribution by Josip Petrusa of 
What do Twitter users want?
What do Facebook users want?
This is a question that I get on a daily basis.
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