By Damian Davila Rojas, on November 20th, 2009
This is a question that I get on a daily basis.
Everybody wants to know the answer.
Here’s an excellent example of how to use Twitter efficiently and effectively in a marketing campaign.
Note: screen shots were taken by Amit Gupta from Photojojo. He’s an amazing entrepreneur and all-around-nice guy that [...]
By Damian Davila Rojas, on October 22nd, 2009
A MBA degree is a highly coveted degree for online marketing practitioners because it backs up our professional practice. However, throughout our MBA education we are hardly exposed to a field that is very relevant to our practice: online education, also known as educational technology.
The field of Educational Technology (ET) [...]
By Damian Davila Rojas, on October 9th, 2009
Flickr.
Photobucket.
Facebook.
These are just some of the many options available these days for sharing photos online. I’ve always wondered what are the true drivers for one person to choose one option over the other, so that is why I started this online poll at LinkedIn.
What drives you to choose a service [...]
By Damian Davila Rojas, on September 24th, 2009
Intro: Online Video Ads and the Law of Reciprocity
Back in March 2009, we reviewed that video ads are a savvy strategy for marketers because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives. We [...]
By Damian Davila Rojas, on August 26th, 2009
In June 2009, I posted a slide show presentation trying to answer the question “Does Digital Media Advertising Make $en$e?“, which used some examples such as Google’s Picasa and Skitch to provide insights into this topic.
Does Digital Media Advertising Make $en$e?
Recently eMarketer released the results of a survey of 211 [...]
By Damian Davila Rojas, on July 8th, 2009
Ladies, grab your Wiimote!
eMarketer projects $443 million will go toward in-game advertising spending this year in the US. But marketers should take note that women make up a substantial portion of the audience for that advertising.
Video gaming has grown increasingly popular among older players, other demographic groups [...]
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