By Damian Davila, on June 23rd, 2010
According to Dr. Korzenny from the Center for Hispanic Marketing Communication at the Florida State University, when compared to other ethnicities, U.S. Latinos appear to consume more digital content.
Therefore, it shouldn’t come as a surprise that U.S. Latinos is part of the recovery in advertising spending worldwide.
Hispanics make up 12.3% of the total US Internet population in 2009, and that number will increase to 13.9% in 2013. The U.S. Latino presence in the Internet is not only going to increase in quantity but also in quality as U.S. Latino Internet users are poised to have the highest purchasing power.
A company that is truly aware of this trend is Microsoft with its current Bing TV ads called ‘Los Links’.
Continue reading Los Links Son Malos
By Damian Davila, on May 28th, 2010
Fútbol.
Futebol.
Football.
No matter what you call it: The biggest sports event in the world (besides the Olympics) is finally here.
The 2010 FIFA World Cup will be the 19th FIFA World Cup, the premier international football tournament. It is scheduled to take place between 11 June and 11 July 2010 in South Africa. The 2010 FIFA World Cup will be the culmination of a qualification process that began in August 2007 and involved 204 of the 208 FIFA national teams. As such, it matches the 2008 Summer Olympics as the sports event with the most competing nations. This will be the first time that the tournament has been hosted by an African nation, after South Africa beat Morocco and Egypt in an all-African bidding process.
What are the implications of the 2010 FIFA World Cup for online marketers?
Continue reading World Cup 2010 Starts June 11th
By Guest Blogger, on May 26th, 2010
This is a guest post by Ben Hook, a search engine marketer and owner of UK based online marketing company, Navaro.
Udi Manber, Google’s VP of Engineering’s comment that approximately 20 – 25% of searches performed each day are completely new queries helps to highlight the increasing need to understand how your customers are going to be looking for your products or services on the long tail of searches.
Keyword research is essential to any search engine optimization campaign. It helps ensure the time and effort put in to attain those high rankings pays off with an increase in the amount of conversions received. The main focus of keyword research though, is to highlight the most rewarding keywords to focus on in terms of traffic driven, a job they do to the best of their ability.
Continue reading The Anatomy of the Long Tail Search
By Damian Davila, on April 14th, 2010
This is the 3rd part of a series analyzing the successes and failures of Facebook in the art of writing and implementing e-mail newsletters.
In the first part, we analyzed an example of a Facebook e-mail newsletter that was a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.
In the second part, we analyzed the mistake that Facebook is doing by by using a no-reply e-mail and hiding away its contact form from its users.
In this third part, we will discuss how Facebook Research did right and wrong when sending a recent survey e-mail on Tuesday, Apr 13, 2010 at 6:04 PM (HST).
Continue reading How Facebook Does E-mail Newsletters III
By Damian Davila, on March 25th, 2010
Jump on the social media bandwagon!
For business, the rising popularity of Facebook, Twitter, and other social media networks presents a great opportunity for reaching out to their consumers.
As millions of people (e.g. Facebook reports more than 400 million active users as of March 2010), flock to social media networks to chat, flirt, swap photos, and talk with each other, companies have the chance to tune into these conversations.
Companies can pitch a product, gather consumer feedback, or test new ideas.
However, a lot of hard working small companies don’t know how to get started. Here are 5 key points about using social media that every small business owner should know.
Continue reading 5 Key Points about Social Media
There are some good SEO questions:
What is Twitter?
What do Twitter users want?
Reactions to idaconcpts: