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In June 2009, I posted a slide show presentation trying to answer the question “Does Digital Media Advertising Make $en$e?“, which used some examples such as Google’s Picasa and Skitch to provide insights into this topic. Does Digital Media Advertising Make $en$e?
Recently eMarketer released the results of a survey of 211 participants [...] Ladies, grab your Wiimote!
eMarketer projects $443 million will go toward in-game advertising spending this year in the US. But marketers should take note that women make up a substantial portion of the audience for that advertising. Video gaming has grown increasingly popular among older players, other demographic groups and [...] On the last post, we discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign. Why? Because E-mail Permission Marketing: it works! As promised, I will talk in this post about “How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics“. The funnel strategy of [...]  |
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