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In June 2009, I posted a slide show presentation trying to answer the question “Does Digital Media Advertising Make $en$e?“, which used some examples such as Google’s Picasa and Skitch to provide insights into this topic. Does Digital Media Advertising Make $en$e?
Recently eMarketer released the results of a survey of 211 [...] Ladies, grab your Wiimote!
eMarketer projects $443 million will go toward in-game advertising spending this year in the US. But marketers should take note that women make up a substantial portion of the audience for that advertising. Video gaming has grown increasingly popular among older players, other demographic groups [...] Since February 2009, I’ve been talking about permission e-mail marketing here at idaconcpts.com because it turns regular e-mails into personal, relevant and anticipated messages. An important part of the work of online marketers is polling because it provides greater insights to our questions and allows us to have better, more educated decision-making. I [...]  |
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