By Roko Nastic, on August 20th, 2010
One of the most important aspects an online business can learn is that in order to increase sales and conversions, a website will need to gain the trust of a visitor. There is an immense amount of competition for any consumer looking to purchase online and often what will separate one website from another will not be price – it will be trust.
But how does a website build trust?
Continue reading 3 Trust-Building Factors That Improve Sales and Boost Profits
By Damian Davila, on May 28th, 2010
Fútbol.
Futebol.
Football.
No matter what you call it: The biggest sports event in the world (besides the Olympics) is finally here.
The 2010 FIFA World Cup will be the 19th FIFA World Cup, the premier international football tournament. It is scheduled to take place between 11 June and 11 July 2010 in South Africa. The 2010 FIFA World Cup will be the culmination of a qualification process that began in August 2007 and involved 204 of the 208 FIFA national teams. As such, it matches the 2008 Summer Olympics as the sports event with the most competing nations. This will be the first time that the tournament has been hosted by an African nation, after South Africa beat Morocco and Egypt in an all-African bidding process.
What are the implications of the 2010 FIFA World Cup for online marketers?
Continue reading World Cup 2010 Starts June 11th
By Guest Blogger, on May 26th, 2010
This is a guest post by Ben Hook, a search engine marketer and owner of UK based online marketing company, Navaro.
Udi Manber, Google’s VP of Engineering’s comment that approximately 20 – 25% of searches performed each day are completely new queries helps to highlight the increasing need to understand how your customers are going to be looking for your products or services on the long tail of searches.
Keyword research is essential to any search engine optimization campaign. It helps ensure the time and effort put in to attain those high rankings pays off with an increase in the amount of conversions received. The main focus of keyword research though, is to highlight the most rewarding keywords to focus on in terms of traffic driven, a job they do to the best of their ability.
Continue reading The Anatomy of the Long Tail Search
By Roko Nastic, on May 14th, 2010
An online business will not make a sale every time a visitor lands on their website. Should they just accept that and allow the visitor to leave, hoping that they may return at a later date and make a purchase? No. The business should be doing everything they can to persuade every visitor to submit contact details.
Why Are Contact Details Important?
A visitor that leaves a site without purchasing may return at a later date – or so the business hopes. There is no guarantee that this will occur and leaving things to chance is not good business strategy.
Persuading a visitor to leave contact details now, allows the business to treat the visitor as a potential sales target, almost as they had already made a sale and may be interested in future purchases.
Leaving contact details shows a mild interest. The visitor has stated that they wish to be contacted – this is a golden opportunity to gain their trust and gently persuade them to become a paying customer. Contact details provide a source for the business to keep customers up-to-date with new products and promotions.
Continue reading Turning Visitors into Customers: How to Persuade People to Submit Their Contact Details
At the end of last year all organisations were struggling to beat the credit crisis and keep consumers engaged with their brand. For e-commerce stores the challenge was harder as everything was taking place amongst a competitive World Wide Web platform, plus budgets for promotional and marketing activity became much tighter.
What this post is about
On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions”. Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y.
There are some good SEO questions:
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