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Ladies, grab your Wiimote!
eMarketer projects $443 million will go toward in-game advertising spending this year in the US. But marketers should take note that women make up a substantial portion of the audience for that advertising. Video gaming has grown increasingly popular among older players, other demographic groups [...] Take a look at the following numbers from InsideFacebook.com (February 2009): This shows that the fastest growing demographic on Facebook for the last 120 days is women over 55. However, notice that during the last 120 days, there has been triple digit growth on all females group over 34 years old. As of [...]  |
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