By Damian Davila Rojas, on August 26th, 2009
In June 2009, I posted a slide show presentation trying to answer the question “Does Digital Media Advertising Make $en$e?“, which used some examples such as Google’s Picasa and Skitch to provide insights into this topic.
Does Digital Media Advertising Make $en$e?
Recently eMarketer released the results of a survey of 211 [...]
By Damian Davila Rojas, on August 14th, 2009
For career sites, there’s no business like the recession business!
With the US Bureau of Labor Statistics reporting an over 9% unemployment rate in June 2009, it appears that job search sites will continue to show an accelerated growth during this economic recession.
On August 6th, 2009 eMarketer reported that [...]
By Damian Davila Rojas, on July 13th, 2009
In June 30, 2009, we reviewed at idaconcpts that talking about Latinos as a group is difficult because this group has so many commonalities with various ethnic groups, that trying to seggregate websites between Latino and non-Latino is a strategy that spells disaster.
According to Dr. Korzenny from the Center for [...]
By Damian Davila Rojas, on July 9th, 2009
Welcome back!
Back in March 2009, we reviewed how to measure the click-through rate (CTR) of your e-mail permission marketing campaign with Google Analytics, so I believe it would be very useful to now provide you a benchmark to compare your collected CTRs. For Internet startups, these will be critical benchmarks.
Earlier [...]
By Damian Davila Rojas, on July 8th, 2009
Ladies, grab your Wiimote!
eMarketer projects $443 million will go toward in-game advertising spending this year in the US. But marketers should take note that women make up a substantial portion of the audience for that advertising.
Video gaming has grown increasingly popular among older players, other demographic groups [...]

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