Another take on the original Facebook vs Twitter artwork.
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As an example, Bloomberg Businessweek cites that fewer than 4,000 Facebook users have clicked the “like” button for Fidelity’s Page and about 9,000 have done so for Vanguard’s. Meanwhile 4.2 million people say they like Apple iTunes on Facebook. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. WholeFoods Twitter account has 1.8 million followers. Let’s analyze this problem by first realizing that there is a big potential for investment companies to engage Gen Y online, then explaining why social media is not the appropriate media to target Gen Y with banking/investment offers. Last but not least, showing how to market banking/investment to Gen Y.  [This is a guest post from Amy G. Howard, Founder of Raleigh Special Tonight. Follow her at @amgenove.]Running a hyper-local website about daily specials can be quite grueling. In order to keep readers, you need to update at least once a day, or people will stop visiting your site. Raleigh Specials Tonight averages about 600-800 hits per week and 50% of that traffic is returning. I have very loyal readers and I am grateful for that, but I know I need to keep coming with the content if I want it to stay that way. Where do I find daily content for my site every day? When I first started the site about a year ago, it was tough. I had to seek the information myself by going to individual restaurant websites. I still do that occasionally, but here are some tools I use to keep up with my community so I always have fresh content:
In the first part, we analyzed an example of a Facebook e-mail newsletter that was a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement. In the second part, we analyzed the mistake that Facebook is doing by by using a no-reply e-mail and hiding away its contact form from its users. In this third part, we will discuss how Facebook Research did right and wrong when sending a recent survey e-mail on Tuesday, Apr 13, 2010 at 6:04 PM (HST).
A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network. However nowadays everybody and, even your mother, is present on Facebook. On a daily basis, I receive questions at @idaconcpts, on whether or not a certain organization should have a presence on Facebook. My answer is always the same, it depends. It depends on: 1) Your objectives. 2) Your target audience. On this post, we’ll address the second point: your target audience. Continue reading Is Facebook the Right Marketing Channel for You?
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On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions”. Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y.
This is the 3rd part of a series analyzing the successes and failures of Facebook in the art of writing and implementing e-mail newsletters.
For a while organizations hesitated to jump on the Facebook bandwagon.
What is Twitter?
What do Facebook users want?
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