By Zachary Zawarski, on August 20th, 2010
[This is a guest post by Zachary Zawarski, a Google Apps Consultant, in response to Fortune Magazine’s article Google: The search party is over.]
The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google’s stock has significantly trailed the Nasdaq and Apple. Although Google’s stock has been an underperformer, I strongly believe that the market has gotten this one wrong and that Google’s stock has its best days ahead of it. The topic of Google’s business model is something that is near and dear to my heart since I am both a Google shareholder and I started a business on the premise that Google Apps was going to be an extraordinary success.
Continue reading Google: The search party is not over
By Guest Blogger, on August 12th, 2010
[This is a guest post from Selena Narayanasamy. Follow her at @esvienne.]
PPC, or pay-per-click advertising is a hugely successful concept (originally) from Google. Pay only when an interested visitor clicks on your ad. The system allows for an incredible amount of control compared to other advertising mediums, and can be tweaked to perfection (if you are willing to spend some time on it).
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The biggest challenge of PPC marketing is to maximize ROI – and as such it has developed into a science. Besides keyword targeting and ad copy, there are a number of additional factors that can be tweaked to increase PPC conversion rates:
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Continue reading 4 Tips for Increasing PPC Conversion Rates
By Damian Davila, on March 12th, 2010
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Robert Pattinson.
Kristen Stewart.
Robert Pattinson and Kristen Stewart Dating!
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You may or may not have an opinion about this.
However, if you’re in the online marketing business you should definitely start paying more attention to the celebrity entertainment industry.
Celebrity Style news are a strong source of Internet traffic.
Let’s review the impact of using keywords related to the celebrity entertainment industry.
Robert Pattinson and Kristen Stewart Dating
Continue reading Celebrity Style News
By Damian Davila, on September 24th, 2009
Intro: Online Video Ads and the Law of Reciprocity
Back in March 2009, we reviewed that video ads are a savvy strategy for marketers because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives. We found that the success of online video ads lies in the law of reciprocity.
The law of reciprocity by Robert Cialdini, in his book, Influence: Science and Practice (New York: Harper Collins, 1993). Basically, the law of reciprocity boils down to this: “a person can trigger a feeling of indebtedness by doing us an uninvited favor”.
Online video ads are a form of entertainment and people are willing to be entertained. An IBM study reveals that almost 60% of its study respondents said they were willing to provide to advertisers some personal information about themselves in exchange for something of value, such as access to high-quality music videos, store discounts or airline frequent-flyer points.
Therefore, the success of online video ads lies in the law of reciprocity.
Continue reading The Law of Reciprocity and Direct Mailing Campaigns
By Damian Davila, on February 13th, 2009
I have chosen this title for today’s post from an article by Tom Foremski at the SiliconValleyWatcher because it touches my experience with Google Adwords both for a real state broker’s website in Guayaquil, Ecuador and a Mac photo software developer here in Hawaii.
The gem from this article is the quote:
By Damian Davila, on January 15th, 2009
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For the last week, I have been pretty busy creating and tweaking online ads at Google Adwords and Facebook Ads, so I thought it would be useful to provide a bit of advice from my personal experience using Facebook Ads.
Why did I choose Facebook Ads? Consider the following bar graph from [...]
By Damian Davila, on September 2nd, 2008
I am back from a very nice trip to the beautiful island of Kauai here in Hawaii and I highly recommend visiting this beautiful island for some great sights that will blow you away. The Kauai island offers great hiking, kayaking, eating, sunbathing options. If you are interested in visiting an island that keeps that [...]
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