By Zachary Zawarski, on August 20th, 2010
[This is a guest post by Zachary Zawarski, a Google Apps Consultant, in response to Fortune Magazine’s article Google: The search party is over.]
The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google’s stock has significantly trailed the Nasdaq and Apple. Although Google’s stock has been an underperformer, I strongly believe that the market has gotten this one wrong and that Google’s stock has its best days ahead of it. The topic of Google’s business model is something that is near and dear to my heart since I am both a Google shareholder and I started a business on the premise that Google Apps was going to be an extraordinary success.
Continue reading Google: The search party is not over
By Damian Davila, on October 29th, 2009
Installing the Google Analytics code into your website is simple as I showed earlier on the post about how to install Google Analytics a a real state brokerage website. This clear step-by-step guide can be applied to any kind of website. (Note: the website used in the article is currently under renovation.)
Why do we need to check if Google Analytics is installed properly?
Because you might be missing on key analytics data from your site!
Consider this discussion thread recently posted at the Google Analytics group in LinkedIn:
Continue reading How to check if your Google Analytics is installed properly
By Damian Davila, on September 9th, 2009
Measuring the success of your permission e-mail campaigns is often oversimplified. Marketing managers are often happy to see rising open rates and click-through rates. (If you have no idea on how to measure the click-through rates of your e-mail campaigns, here’s an easy tutorial using Google Analytics). The problem of being content with just [...]
By Damian Davila, on April 3rd, 2009
Apparently, the Japanese seem to think so. Via the eMarketer Daily, I found that according to Marsh Research, 84.4% of adult Internet users in Japan have felt at least once that the Internet is “scary.” Here is the breakdown: Now, why do they consider the Internet scary?
Notice that [...]
By Damian Davila, on March 16th, 2009
On the last post, we discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign. Why? Because E-mail Permission Marketing: it works! As promised, I will talk in this post about “How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics“.
The funnel strategy of your [...]
By Damian Davila, on March 2nd, 2009
Thank you for the response via e-mail and comment post at idaconcpts.com about last week’s post regarding E-mail Permission Marketing. If you’re still interested on the free copy of the first 4 four chapters of Seth’s Godin Permission Marketing, please e-mail me at damiandavilarojas@gmail.com.
So, you’ve created a great product or service and [...]
By Damian Davila, on February 13th, 2009
I have chosen this title for today’s post from an article by Tom Foremski at the SiliconValleyWatcher because it touches my experience with Google Adwords both for a real state broker’s website in Guayaquil, Ecuador and a Mac photo software developer here in Hawaii.
The gem from this article is the quote:
What this post is about
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