By Damian Davila Rojas, on October 29th, 2009
Installing the Google Analytics code into your website is simple as I showed earlier on the post about how to install Google Analytics a a real state brokerage website. This clear step-by-step guide can be applied to any kind of website. (Note: the website used in the article is currently under renovation.)
By Damian Davila Rojas, on September 9th, 2009
Measuring the success of your permission e-mail campaigns is often oversimplified. Marketing managers are often happy to see rising open rates and click-through rates. (If you have no idea on how to measure the click-through rates of your e-mail campaigns, here’s an easy tutorial using Google Analytics). The problem of being content [...]
By Damian Davila Rojas, on April 3rd, 2009
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Apparently, the Japanese seem to think so. Via the eMarketer Daily, I found that according to Marsh Research, 84.4% of adult Internet users in Japan have felt at least once that the Internet is “scary.” Here is the breakdown: Now, why do they consider the Internet scary? [...]
By Damian Davila Rojas, on March 16th, 2009
On the last post, we discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign. Why? Because E-mail Permission Marketing: it works! As promised, I will talk in this post about “How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics“.
The funnel strategy [...]
By Damian Davila Rojas, on March 2nd, 2009
Thank you for the response via e-mail and comment post at idaconcpts.com about last week’s post regarding E-mail Permission Marketing. If you’re still interested on the free copy of the first 4 four chapters of Seth’s Godin Permission Marketing, please e-mail me at damiandavilarojas@gmail.com.
So, you’ve created a great product or service and [...]
By Damian Davila Rojas, on February 13th, 2009
I have chosen this title for today’s post from an article by Tom Foremski at the SiliconValleyWatcher because it touches my experience with Google Adwords both for a real state broker’s website in Guayaquil, Ecuador and a Mac photo software developer here in Hawaii.
The gem from this article is the quote:
Mr. [...]

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