By Guest Blogger, on April 27th, 2010
[This is a guest contribution by Josip Petrusa of It's Josip not Joseph.com]
The Millennials (or Generation-Y) demographic have proved to be an interesting group that we’ve tried to reach. I’m sure we’ve all read and even seen how different this generation is from previous ones. Whether that is in the workplace, on the street and even at home (for those of you who have siblings or even Gen-Y kids), you can tell there is something different about them.
The Millennials have also been the hot-topic in the marketing world. How can you market to a generation that is absolutely everywhere but with no traditional usage of media as opposed to previous generations. The way they read, watch TV and use the internet is different. They might be doing a combination of these, so marketing to them is just being overshadowed by their multi-tasking abilities, but they’re also as likely not to do any of them, so reaching them seems to be near impossible.
As a Millennial and member of Generation-Y myself, I’m going to provide you with 3 insights of how to market to Millennials.
Continue reading How to Market to Millennials
By Damian Davila, on March 25th, 2010
Jump on the social media bandwagon!
For business, the rising popularity of Facebook, Twitter, and other social media networks presents a great opportunity for reaching out to their consumers.
As millions of people (e.g. Facebook reports more than 400 million active users as of March 2010), flock to social media networks to chat, flirt, swap photos, and talk with each other, companies have the chance to tune into these conversations.
Companies can pitch a product, gather consumer feedback, or test new ideas.
However, a lot of hard working small companies don’t know how to get started. Here are 5 key points about using social media that every small business owner should know.
Continue reading 5 Key Points about Social Media
By Damian Davila, on March 19th, 2010
Time Warner Cable has several funny TV ads for its Road Runner Internet service.
Comedian and actor, Mike O’Malley appears in many of them.
He’s on the left picture holding a happy monkey.
In one TV ad for Road Runner Internet service, Mike uses his high speed Internet service to explore the true potential of the Web including different people, cultures and online relationships…
BLACKJACK!
Suddenly we realize that he has been playing online blackjack this whole time.
There are several Paid and Free Online Casino options all around the Internet. Let’s take a closer look at the online casino industry to understand what is all about.
By Damian Davila, on February 18th, 2010
Mathematics.
Math.
One of the first word that comes to mind is geek.
Geeks love technology but that doesn’t mean that geeks love math.
As a mathematics teacher for 3 years and a current GMAT instructor, I know too well the challenges of using technology in teaching math to students of any age.
Here are 2 important challenges when using technology in the math classroom and why tech geeks don’t necessary love math.
Continue reading Why Tech Geeks Don’t Love Math
By Damian Davila, on January 28th, 2010
Does Facebook roll you the welcome mat?
In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.
Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:
Continue reading How Facebook Does E-mail Newsletters II
By Damian Davila, on December 7th, 2009
On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.
The first step is to get acquainted with the tenets of permission marketing and how to apply them to create permission-based e-mail marketing campaigns.
Continue reading 4 Steps to Get Started on E-mail Marketing
By Damian Davila, on November 20th, 2009
This is a question that I get on a daily basis.
Everybody wants to know the answer.
Here’s an excellent example of how to use Twitter efficiently and effectively in a marketing campaign.
Note: screen shots were taken by Amit Gupta from Photojojo. He’s an amazing entrepreneur and all-around-nice guy that I had the pleasure of meeting back in my iLovePhotos days. Here’s a great interview with Amit that I edited.
Twitter Marketing Campaign from MacHeist
From Wikipedia: MacHeist is a website that resells Mac OS X shareware. The site has become known for its marketing tactics. These tactics include challenges (or “heists”) that entitle successful customers to free software licenses and/or discounts, as well as the concept of selling software in a bundle that increases in size as more customers purchase the bundle. The site was founded by John Casasanta, Phillip Ryu, and Scott Meinzer.
Continue reading How to Use Twitter in a Marketing Campaign
By Damian Davila, on October 22nd, 2009
A MBA degree is a highly coveted degree for online marketing practitioners because it backs up our professional practice. However, throughout our MBA education we are hardly exposed to a field that is very relevant to our practice: online education, also known as educational technology.
The field of Educational Technology (ET) explores the potential use and impact of learning technologies in a variety of contexts, and determines good practices of curriculum design and technology integration.
Educational technology programs such as the Master of Educational Technology at the University of British Columbia provide learning opportunities in:
- Teaching/Instruction using Learning Technologies
- Planning and Management of Learning Technologies
- Design and Development of Learning Technologies
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