By Damian Davila Rojas, on February 18th, 2010
By Damian Davila Rojas, on January 28th, 2010
Does Facebook roll you the welcome mat?
In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless [...]
By Damian Davila Rojas, on December 7th, 2009
On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.
The first [...]
By Damian Davila Rojas, on November 20th, 2009
This is a question that I get on a daily basis.
Everybody wants to know the answer.
Here’s an excellent example of how to use Twitter efficiently and effectively in a marketing campaign.
Note: screen shots were taken by Amit Gupta from Photojojo. He’s an amazing entrepreneur and all-around-nice guy that [...]
By Damian Davila Rojas, on October 22nd, 2009
A MBA degree is a highly coveted degree for online marketing practitioners because it backs up our professional practice. However, throughout our MBA education we are hardly exposed to a field that is very relevant to our practice: online education, also known as educational technology.
The field of Educational Technology (ET) [...]
By Damian Davila Rojas, on September 24th, 2009
Intro: Online Video Ads and the Law of Reciprocity
Back in March 2009, we reviewed that video ads are a savvy strategy for marketers because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives. We [...]
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