By Zachary Zawarski, on August 20th, 2010
[This is a guest post by Zachary Zawarski, a Google Apps Consultant, in response to Fortune Magazine’s article Google: The search party is over.]
The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google’s stock has significantly trailed the Nasdaq and Apple. Although Google’s stock has been an underperformer, I strongly believe that the market has gotten this one wrong and that Google’s stock has its best days ahead of it. The topic of Google’s business model is something that is near and dear to my heart since I am both a Google shareholder and I started a business on the premise that Google Apps was going to be an extraordinary success.
Continue reading Google: The search party is not over
By Damian Davila, on June 23rd, 2010
According to Dr. Korzenny from the Center for Hispanic Marketing Communication at the Florida State University, when compared to other ethnicities, U.S. Latinos appear to consume more digital content.
Therefore, it shouldn’t come as a surprise that U.S. Latinos is part of the recovery in advertising spending worldwide.
Hispanics make up 12.3% of the total US Internet population in 2009, and that number will increase to 13.9% in 2013. The U.S. Latino presence in the Internet is not only going to increase in quantity but also in quality as U.S. Latino Internet users are poised to have the highest purchasing power.
A company that is truly aware of this trend is Microsoft with its current Bing TV ads called ‘Los Links’.
Continue reading Los Links Son Malos
By Damian Davila, on March 12th, 2010
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Recently I got back in touch with a close friend whose hobby is to tune up his cars and “pimp them out” like that famous MTV show.
One important part of his hobby is to look for car accessories and truck accessories that add a distinctive touch.
He spends a lot of time looking online for custom grilles, spoilers, wheels, car floor mats, body kits, tail lights, and all things automotive that unveil beauty and style to his rides.
Talking with him about his online searches for car parts, reminded me a lot of a previous article where I discussed how to attract fashionistas online.
We started talking about his experience in several websites and what made his search easier and what didn’t. Here’s a review of what I learned about the user experience of a car enthusiast visiting websites for car parts: what turns him off and what engages him.
By Damian Davila, on March 12th, 2010
William Darrell “Billy” Mays, Jr. was a TV direct response advertisement salesperson most notable for promoting OxiClean, Orange Glo, and other cleaning, home based, and maintenance products.
His distinctive beard and impassioned sales pitches made him a recognized television presence all around North America.
Billy Mays understood that nothing convinces a customer to buy a product than actual demonstrations of the product.
Video demonstrations are a savvy strategy for online retailers and wholesalers (e.g. bulk material handling) because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives.
By Damian Davila, on February 2nd, 2010
There are 3 irrefutable facts about online video advertising:
1. The number of US online video viewers is consistently growing year after year.
2. In Europe, online video ads have the highest click-through rate out of all types of online ads. This trend has been observed in the USA as well, but there are no specific numbers, yet.
3. In the US, online advertising growth is the format that is expected to have the biggest growth.
Do YOU know what consumers want from online ads?
By Damian Davila, on October 5th, 2009
A couple days ago I ran into a good friend that is trying to make it big in the fashion industry. She is one of the coolest persons that I’ve met: a Japanese born gal that grow up in Mexico speaking mostly English and moved to Montreal to work in the field of fashion design.
We started talking about her experience in Montreal and how the economy has hit the fashion industry pretty hard. Not only is she having a hard time hunting for a job, but she has noticed that most fashion websites that she’s visiting are starting to (gasp!) advertise more and more.
Here’s a review of what I learned about the user experience of a fashionista visiting a fashion related website: what turns her off, what engages her, and what are her thoughts about online surveys.
Continue reading How to Attract Fashionistas Online
By Damian Davila, on June 30th, 2009
I’m a big fan of The e-Marketer Daily newsletter and on 06/26/09 I received two very interesting articles on the presence of U.S. Latinos on the web. The first one is titled Hispanics Online: No Mas E-Barrios and the second one is Looking at Hispanic Behavior Online.
The first article provides some interesting [...]
By Damian Davila, on March 24th, 2009
Word-on-the-street: Video ads are a savvy strategy for marketers because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives.
The number of U.S. online video viewers is growing.
Video ads had the highest click-through rate of [...]
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