By Zachary Zawarski, on May 3rd, 2010
[This is a guest contribution by Zachary Zawarski of Zadling]
I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with value.
We all know that e-mail marketing is a great way to produce sales for your website, but many business owners make the mistake of using mailing lists purely to push their products and services. That is the wrong way to conduct e-mail marketing.
Continue reading e-Mail Marketing the Right Way: Provide Value
By Damian Davila, on October 15th, 2009
There was a great response to the article on how to attract fashionistas online and even Avinash Kaushik, Google Analytics Evangelist, stopped by to comment on it.
Let’s recap on the conclusions from the original article:
- Unannounced sound of a client testimonial with a tiny close option is a major way to scare fashionistas away from your web site.
- As long as the ads offer you the option to view them, blend in, and don’t interfere with your content viewing, then they are ok for fashionistas.
- Make sure to offer a reward for your online survey and invest in making it look legit and professional, also keep your online survey short and to the point by avoiding too many personal questions.
The second conclusion is very relevant with the booming industry of widgets. For an overview of how widgets look and feel like, take a look at the guys of Sprout.
To provide a better insight on the world of widgets and unobtrusive ads in the online fashion industry, I was contacted by Poonam, a Product Manager at Harbinger Group. Poonam looks after Raptivity Web Expert software to make websites interactive without programming. She holds a Bachelors degree in Computer Engineering and is an active blogger.
Continue reading How to Attract Fashionistas Online Pt. 2
By Damian Davila, on August 14th, 2009
For career sites, there’s no business like the recession business!
With the US Bureau of Labor Statistics reporting an over 9% unemployment rate in June 2009, it appears that job search sites will continue to show an accelerated growth during this economic recession.
On August 6th, 2009 eMarketer reported that more than [...]
By Damian Davila, on January 15th, 2009
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For the last week, I have been pretty busy creating and tweaking online ads at Google Adwords and Facebook Ads, so I thought it would be useful to provide a bit of advice from my personal experience using Facebook Ads.
Why did I choose Facebook Ads? Consider the following bar graph from [...]
By Damian Davila, on September 3rd, 2008
I know, I know, I promised that the next 5 postings would be about the 5 key factors that determine that your website appears on a search engine query, but I really, really, really have to discuss about the implementation of Google Analytics at www.srbienesraices.com.
The main reason is that this will serve [...]
By Damian Davila, on September 2nd, 2008
I am back from a very nice trip to the beautiful island of Kauai here in Hawaii and I highly recommend visiting this beautiful island for some great sights that will blow you away. The Kauai island offers great hiking, kayaking, eating, sunbathing options. If you are interested in visiting an island that keeps that [...]
By Damian Davila, on August 26th, 2008
Keeping the promise that the next 5 posts will be regarding the 5 key factors that determine website appearances on search engine results, I will discuss today keyword prominence and link popularity. The last post was more of a formality that needed to be put in place right away! Please take it as the idaconcpts blog readers’ [...]
By Damian Davila, on August 21st, 2008
This post will be short and sweet because I need to take a drive road test today because I am buying a brand new car!
Yesterday on my way home, I was reviewing a SEO whitepaper by Brian Clifton and Nikki Rae from Omega Digital Media tittled “How Search Engine Optimisation Works”. This 20-page document [...]
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