Category: Social Media

Google+ Continues Attempts to Start Major Trends in the Social World

google+ google plus major trends

Google+, the social media product of the search behemoth Google, has made several changes recently in an effort to court new users and to continue developing the product as a key social tool. Some of the most recent developments include the interface overhaul, which has received a lot of criticism for the large amounts of white space left on the screen. There has been speculation that Google could potentially announce a product that will end up filling that space on users’ screens. Other changes include additions to the navigation bars and the ability to drag and drop links to other areas of the platform.

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Differences Between Facebook and Google+

facebook vs google
Image Credit: Fortune

Google+ provides easier access to options for sharing information than Facebook does. Google+ Circles allows its users to select which of their friends they want to share certain things (such as a photo or post) with, while not allowing the others to see them. Meanwhile, Facebook does not offer an easy to use option to select specific friends to share each individual item with. And the privacy selections that Facebook does provide are very limited.

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The (Forgotten) Power of Email

forgotten power of email

When working with business both in Hawaii and around the world, clients are often interested in jumping into social media. The conversation usually starts with a social media channel and how they can jump into it (e.g. “My friends told me about Facebook and they think it is the best way for me to reach potential customers. How can I get started?). Clients arrive with a correct answer to the wrong question. They are starting with the solution instead of focusing on the problem at hand.

During the first meeting with a client, the first step that we take is to forget about their preselected social media channel and analyze what is the challenge or objective that they want to tackle. After taking this step back and concentrating on strategy, I surprise my clients in making a recommendation for email. Here are a couple reasons why.

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Overview of Twitter Ads [Prices, Screenshots, Terms]

twitter with american express

Small businesses based in the United States now have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using Promoted Tweets and Promoted Accounts products.

Twitter partnered with American Express to make it easy for small business owners to advertise on Twitter. American Express Cardmembers and merchants based in the U.S. were invited to try this new advertising solution before anyone else, and American Express gave $100 in free advertising to the first 10,000 eligible businesses to sign up.

idaconcpts.com is one of those 10,000 and it just received its invitation on 05/21/12:

you're invited to twitter ads
You're invited to Twitter Ads email.

Here is an overview of Twitter Ads for small business owners.
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Little Boy in a Big World

mark zuckerberg

One of the youngest billionaires in the world, also founder and CEO of Facebook, Mr Mark Zuckerberg seems to upset his board of directors and various business partners with his alternative way of managing a company that employs 3000 people. He is very laid back and “modern”, not the usual style of a public company, will this be hard on Zuckerberg or will he show the rest of those ‘experienced businessmen’ some more innovative skills.

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Facebook’s $5 billion IPO: By the numbers

facebook ipo$5 billion
Initial funding sought by Facebook, in one of the largest IPOs ever filed by a technology company

$75 to $100 billion
Estimated overall value of the social network — which may command “a valuation more than five times higher than Google Inc.,” says Bloomberg Businessweek.

$3.71 billion
Facebook’s annual revenue

85
Percentage of annual revenue in 2011 accounted for by advertising

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Google Plus Expands Reach to Include 13 and Above Teen Market

google plus teenagerGoogle originally rolled out its Google Plus service only to those with ages 18 and above. Recently the search giant has announced that it is now opening the service to the thirteen years old and up market.

Since this is a pretty sensitive market to cater with all the understandable apprehensions by parents in trying to protect their teenagers from potential dangers lurking in the internet, Google has simultaneously rolled out new privacy and security features which should somewhat assuage the parents into letting their kids try out the service.

Apparently, this new development is part of Google’s overall rollout plan for their Google Plus; this being the third or fourth installment in a series and with each rollout followed by some announcement of their membership figures.

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4 Android Apps for Facebook

facebook android

Facebook is an inspiring success story during a difficult and tumultuous time. Everybody loves a success story. As Sir McCartney opined, ‘What’s Wrong with That?’ Some have criticized the fearless founder, Mr. Zuckerberg and his company for invading privacy. The FTC apparently agreed and Facebook is fully cooperating. This now omnipresent application, and Google, has almost completely replaced that big fat environmentally destructive phone book. For that he deserves a greenly constructed blue ribbon. But for now, we can give him a list of 4 great apps to take full advantage of Facebook on an Android smartphone.

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Google Integrates Social and Search with “Search Plus Your World”

Get ready, because Google is getting personal.

search plus your world

The new launch of Google’s “Search Plus Your World” is the latest evolution in the Internet giant’s ever-expanding wave of algorithm restructuring in an effort to refine users’ search results, and unlike other frequent tweaks this change will be hard to miss.

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