By Damian Davila Rojas, on March 18th, 2010
At the end of February 2009, Facebook launched Facebook Pages as a way to allow businesses and brands to strengthen their online image on Facebook and increase their potential interaction with Facebook users.
A Facebook Page looks very much like a regular Facebook Profile and there are several organizations [...]
By Damian Davila Rojas, on March 12th, 2010
William Darrell “Billy” Mays, Jr. was a TV direct response advertisement salesperson most notable for promoting OxiClean, Orange Glo, and other cleaning, home based, and maintenance products.
His distinctive beard and impassioned sales pitches made him a recognized television presence all around North America.
Billy Mays understood that nothing convinces [...]
By Damian Davila Rojas, on October 22nd, 2009
A MBA degree is a highly coveted degree for online marketing practitioners because it backs up our professional practice. However, throughout our MBA education we are hardly exposed to a field that is very relevant to our practice: online education, also known as educational technology.
The field of Educational Technology (ET) [...]
By Damian Davila Rojas, on October 15th, 2009
There was a great response to the article on how to attract fashionistas online and even Avinash Kaushik, Google Analytics Evangelist, stopped by to comment on it.
Let’s recap on the conclusions from the original article:
Unannounced sound of a client testimonial with a tiny close option is a major way to [...]
By Damian Davila Rojas, on July 13th, 2009
In June 30, 2009, we reviewed at idaconcpts that talking about Latinos as a group is difficult because this group has so many commonalities with various ethnic groups, that trying to seggregate websites between Latino and non-Latino is a strategy that spells disaster.
According to Dr. Korzenny from the Center for [...]
By Damian Davila Rojas, on June 25th, 2009
Does Digital Media Advertising Make $en$e?

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