By Guest Blogger, on July 6th, 2010
Running a hyper-local website about daily specials can be quite grueling. In order to keep readers, you need to update at least once a day, or people will stop visiting your site. Raleigh Specials Tonight averages about 600-800 hits per week and 50% of that traffic is returning. I have very loyal readers and I am grateful for that, but I know I need to keep coming with the content if I want it to stay that way.
Where do I find daily content for my site every day? When I first started the site about a year ago, it was tough. I had to seek the information myself by going to individual restaurant websites. I still do that occasionally, but here are some tools I use to keep up with my community so I always have fresh content:
By Damian Davila, on July 2nd, 2010
Through LinkedIn (find me at http://www.linkedin.com/in/damiandavilarojas) and Twitter (@idaconcpts), I receive a lot of questions about marketing and web analytics.
By far, most business owners and marketing consultants have questions regarding how to get started with their email newsletter campaigns.
Often I direct them to these 4 Steps to Get Started on Email Marketing. Once email marketing practitioners have a solid foundation and have mastered the basics, then we can start talking about content creation.
Here are 4 tips on content creation for a succesful email newsletter and how 4 companies (Facebook, Shutterfly, Bing and Evernote) implement these tips.
Continue reading 4 Tips for a Successful Email Newsletter
By Damian Davila, on June 23rd, 2010
According to Dr. Korzenny from the Center for Hispanic Marketing Communication at the Florida State University, when compared to other ethnicities, U.S. Latinos appear to consume more digital content.
Therefore, it shouldn’t come as a surprise that U.S. Latinos is part of the recovery in advertising spending worldwide.
Hispanics make up 12.3% of the total US Internet population in 2009, and that number will increase to 13.9% in 2013. The U.S. Latino presence in the Internet is not only going to increase in quantity but also in quality as U.S. Latino Internet users are poised to have the highest purchasing power.
A company that is truly aware of this trend is Microsoft with its current Bing TV ads called ‘Los Links’.
Continue reading Los Links Son Malos
By Zachary Zawarski, on May 3rd, 2010
[This is a guest contribution by Zachary Zawarski of Zadling]
I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with value.
We all know that e-mail marketing is a great way to produce sales for your website, but many business owners make the mistake of using mailing lists purely to push their products and services. That is the wrong way to conduct e-mail marketing.
Continue reading e-Mail Marketing the Right Way: Provide Value
By Guest Blogger, on April 27th, 2010
[This is a guest contribution by Josip Petrusa of It's Josip not Joseph.com]
The Millennials (or Generation-Y) demographic have proved to be an interesting group that we’ve tried to reach. I’m sure we’ve all read and even seen how different this generation is from previous ones. Whether that is in the workplace, on the street and even at home (for those of you who have siblings or even Gen-Y kids), you can tell there is something different about them.
The Millennials have also been the hot-topic in the marketing world. How can you market to a generation that is absolutely everywhere but with no traditional usage of media as opposed to previous generations. The way they read, watch TV and use the internet is different. They might be doing a combination of these, so marketing to them is just being overshadowed by their multi-tasking abilities, but they’re also as likely not to do any of them, so reaching them seems to be near impossible.
As a Millennial and member of Generation-Y myself, I’m going to provide you with 3 insights of how to market to Millennials.
Continue reading How to Market to Millennials
By Damian Davila, on April 9th, 2010
For a while organizations hesitated to jump on the Facebook bandwagon.
A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network.
However nowadays everybody and, even your mother, is present on Facebook.
On a daily basis, I receive questions at @idaconcpts, on whether or not a certain organization should have a presence on Facebook. My answer is always the same, it depends.
It depends on:
1) Your objectives.
2) Your target audience.
On this post, we’ll address the second point: your target audience.
Continue reading Is Facebook the Right Marketing Channel for You?
In an earlier guest post by Stacey Cavenagh, she pointed out:
[This is a guest post from Amy G. Howard, Founder of 
If you received a dollar for every online community idea that has been tried on the Internet for the last decade, you’d probably be a very rich person by now.
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