Who’s Looking at Your Product Page?

looking at product page

You could have the best product in the world but if no one is looking at it, what’s the point? This is a reality that you have to face if you want to make it as a business entrepreneur. Between brainstorming the product and actually creating it, it’s easy to forget that you actually need eyes on your product to sell it.

A lot of “marketing gurus” like to talk about the value of a press release, but is your new product really a hot news item? If you’re honest with yourself, the answer is most likely “no.” Not to worry! You can still drive traffic to your product with a small budget of time and money.

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The Importance of Securing Your Domain Name

guys big balls

On February 19, 2013, TV personality and restarenteur Guy Fieri became the poster child of the importance of securing your domain name. According to GuyFieri.com, the launch of Guy’s American Kitchen & Bar in New York City was supposed to make the headlines for “a wide-ranging menu full of the big, bold flavors Fieri is known for, as well as three full bars, a California-centric wine list, and an extensive draft beer program featuring signature beers craft brewed for Fieri”. Instead the restaurant made the headlines for its Honky-Tonky Double Barrel Meat Loaded Blast and Guy’s Big Balls.

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7 Local SEO Mistakes You Do Not Want To Make

local seo mistakes

Imagine spending 20-30 hours a week on your website and realizing that you’re still not receiving any profitable traffic. You’re at your wit’s end working and spending your hard earned money on your website’s local SEO rankings, yet nothing seems to be working.

Local SEO, when done right, can tap into markets that are willing and interested in your business. Get it wrong and all your efforts into ranking high on local search engines might just go down the drain. In this post, let’s take a look at some local SEO mistakes you do not want to commit.

Avoid these 7 local SEO mistakes.

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5 Conversion Rate Mistakes Designers Often Make

conversion rate mistakes

When you hire a web designer to design a website for your company, they have a lot to think about. They must create a design that looks good, stands out, and is functional. They have to make sure that the colors look great together. They have to make sure that the design they’ve created for you properly represents your company. They have to make sure that the text is easy to read, and that they have incorporated your logo properly into the design of your site. And they have to make sure that they are doing everything in their power to help your site convert.

Whether you realize it or not, but the design of your web page can really help, or harm your conversion rates. If you are hiring an inexperienced web designer, they may not take things that will affect conversion rates into consideration. They only think about what looks good (which is very important), but taking no thought as to what will also function well, and increase your conversion rates (which is also very, very important).

Here are 5 mistakes that many designers make when it comes to designing for conversion rates:

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Four SEO Tips for WordPress Websites

wodpress seo plugins

WordPress is the world’s most popular content management system. Not only is it used by almost a quarter of new webmasters, it’s also the system of choice for 17% of Alexa’s top one million sites on the web. If you work with WordPress, or you’re considering building a website on the platform, you will have probably wondered about SEO and whether there is anything specific you can do to optimize your site. The answer is that there are a number of SEO techniques you can use that are especially effective for WordPress sites.

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A Guide to Multilingual SEO Strategy

multilingual seo

With foreign languages experiencing exponential online growth, it’s important to consider whether or not multilingual SEO might be of benefit to your company. There are still many opportunities to carve out niche footholds in foreign language sectors by utilizing top performing keywords to attract international attention, in domain names, URLs and within the content of your website itself. The following three principles outline core strategies for implementing multilingual SEO within a website.

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Web Analytics that Stand Out from the Crowd

web analytics

Launched in August 2010 by Edo Cohen and Ran Margalist, Seevolution aims to provide single platofrm to manage your site’s real-time analytics, click maps, and eye tracking. While other web analytic shops focus on a specific feature (e.g. CrazyEgg only provides with heatmap-related features), the Los Angeles-based company aims to provide a one-stop solution so that you don’t have to any other site.

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Top Places Where You Still Can Get Free Links

free links

If you have a website and are trying to boost its position in Google to increase your traffic and thereby your profits, then links will be of incredible value to you. Inbound links to a website have many different purposes, and can not only help Google to index your pages, but also help people surfing the web to find them and increase your reputation in the eyes of both those visitors and Google itself.

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Top 5 Reasons Why Your Typography Is Turning Away Visitors and What Fonts To Stay Away From

repeat site visitors

We all know that typography and font choice have a huge impact on website design, but did you know they could be the difference between whether a visitor actually engages on your site or exits as quickly as possible? Perhaps you thought your font choice or the awkward spacing between paragraphs made your site look fancy or unique, when in reality these things have the complete opposite effect of what was intended. Whether you designed your site yourself or hired a professional, there are a number of important things to remember about the typography of your site. The following are the top five reasons why your typography could be turning visitors and potential customers away from your site.

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