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Ladies, grab your Wiimote!
eMarketer projects $443 million will go toward in-game advertising spending this year in the US. But marketers should take note that women make up a substantial portion of the audience for that advertising. Video gaming has grown increasingly popular among older players, other demographic groups and [...] I’m a big fan of The e-Marketer Daily newsletter and on 06/26/09 I received two very interesting articles on the presence of U.S. Latinos on the web. The first one is titled Hispanics Online: No Mas E-Barrios and the second one is Looking at Hispanic Behavior Online. The first article provides some [...] Welcome back, today we are analyzing the Internet Business Model from the leader in web attitudinal web analytics, the Canadian firm iPerceptions. Here at idaconcpts, I have mentioned how their 4Q service can make the Internet a less scary place. In this post I’m going to analyze iPerceptions Business Model. First, a little [...] Since February 2009, I’ve been talking about permission e-mail marketing here at idaconcpts.com because it turns regular e-mails into personal, relevant and anticipated messages. An important part of the work of online marketers is polling because it provides greater insights to our questions and allows us to have better, more educated decision-making. I have [...]  |
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