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Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

By Guest Blogger, on May 12th, 2012

Marketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. PPC, however, can be a financial investment, and it can be an investment that doesn’t always pay off significantly. Why? PPC requires a lot of analysis and effort before it makes you any sort of profit. If you’re deciding whether PPC is right for you, keep reading.

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Concentrate on Your Business with Adwords Management

By Damian Davila, on April 27th, 2012

One of the main problems with running your own business is that entrepreneurs often become too much of a jack of all trades and master of none. We spend too much time trying to run everything ourselves and become quite inefficient. Instead of focusing on the core activity of our businesses, you know, the one that actually creates value and brings home the bills, we waste time in running other tasks. A perfect example is the management of your Google Adwords account.

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The Lowdown on Making Your Site Mobile-Friendly

By Guest Blogger, on April 26th, 2012

It has been easy until recently to ignore the concept of mobile browsing as it did not impact a significant portion of the traffic on the internet. That notion has changed, however, with 2011 seeing a total of 20% of all web traffic coming through mobile phones. That is a huge jump and change from just a few years ago when phones barely could connect to a carrier’s online store to purchase ringtones and wallpaper.

It is now vital for the success of your website to have a mobile-friendly version in place for anyone who discovers your site on their phone, especially if you are selling a product. While the process of creating a mobile version of your site is too complex to explain here, I will show you the basics of what needs to be done and where you can find more information on the subject.

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How to Transfer Data from MS Excel into a Word Document

By Katie Jones, on April 2nd, 2012

The Microsoft Office suite has advanced in numerous ways and has been able to help many users share data in between different programs, like MS Excel and Word. Such advances have made the lives of direct mailers a lot easier by allowing them to easily insert Excel data into a Word document in order to have several personalized copies of the same material. It is rather easy to figure out and once you have mastered this skill, sharing data between different Microsoft Office programs will become a breeze.

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