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Social Media Informer

Google Integrates Social and Search with “Search Plus Your World”

Get ready, because Google is getting personal.

search plus your world

The new launch of Google’s “Search Plus Your World” is the latest evolution in the Internet giant’s ever-expanding wave of algorithm restructuring in an effort to refine users’ search results, and unlike other frequent tweaks this change will be hard to miss.

Continue reading Google Integrates Social and Search with “Search Plus Your World”

How To Launch and Maintain Successful Link Building

how to do link building

If you’ve read any SEO resource out there, the same thing crops up again and again: if you want results in search then you need to be engaged in a link building campaign. However, this “advice” typically falls a bit short. It falls short because it neglects to mention “how” to achieve this, at least in a practical way.

Let’s Start With Two Simple Points.

Continue reading How To Launch and Maintain Successful Link Building

How Google+ Could Affect SEO

google plus

Google HQ is constantly looking for ways to improve the quality of searches. While arriving late to the social media party, the search giant is finally showing signs of introducing user-generated into the search algorithms. There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content.

The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine.

Here is a discussion of how Google+ could affect SEO.

Continue reading How Google+ Could Affect SEO

Should You Worry About Yahoo and Bing?

yahoo bingWhen the topic of SEO (search engine optimization) is discussed many people automatically think about optimizing for Google and do not really think about Yahoo or Bing.

One of the main reasons for this is that Google does make up a vast amount of the total search traffic in the world while Yahoo and Bing’s percentages are much smaller, however there might be missed opportunities for many small and medium sized businesses by not devoting any time to the other search engines.

Continue reading Should You Worry About Yahoo and Bing?

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