By Damian Davila, on September 2nd, 2010
Often an image conveys a message better than a 1,000 words.
University website designers, do you get [...]
By Damian Davila, on April 9th, 2010
For a while organizations hesitated to jump on the Facebook bandwagon.
A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network.
However nowadays everybody and, even your mother, is present on Facebook.
On a daily basis, I receive questions at @idaconcpts, on whether or not a certain organization should have a presence on Facebook. My answer is always the same, it depends.
It depends on:
1) Your objectives.
2) Your target audience.
On this post, we’ll address the second point: your target audience.
Continue reading Is Facebook the Right Marketing Channel for You?
By Damian Davila, on March 18th, 2010
What do Facebook users want?
From obsessed Facebook users to so called social media socialites to marketers, everybody wants to find out what is popular on this social networks.
Finally, thanks to Chitika, Inc. they all can put down the magical 8-ball and have some guidelines.
Who is Chitika?
Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites.
How did Chitika find out what Facebook users want?
Continue reading What Facebook Users Want
By Damian Davila, on March 18th, 2010
At the end of February 2009, Facebook launched Facebook Pages as a way to allow businesses and brands to strengthen their online image on Facebook and increase their potential interaction with Facebook users.
A Facebook Page looks very much like a regular Facebook Profile and there are several organizations and business that have one such as AT&T.
According to official figures from Facebook, there are:
- More than 3 million active Pages on Facebook
- More than 1.5 million local businesses have active Pages on Facebook
- More than 20 million people become fans of Pages each day
- Pages have created more than 5.3 billion fans
- Average user becomes a fan of 4 Pages each month
No matter how impressive these figures are.
Apparently they are not enough for Facebook. Here’s why.
By Damian Davila, on October 15th, 2009
There was a great response to the article on how to attract fashionistas online and even Avinash Kaushik, Google Analytics Evangelist, stopped by to comment on it.
Let’s recap on the conclusions from the original article:
- Unannounced sound of a client testimonial with a tiny close option is a major way to scare fashionistas away from your web site.
- As long as the ads offer you the option to view them, blend in, and don’t interfere with your content viewing, then they are ok for fashionistas.
- Make sure to offer a reward for your online survey and invest in making it look legit and professional, also keep your online survey short and to the point by avoiding too many personal questions.
The second conclusion is very relevant with the booming industry of widgets. For an overview of how widgets look and feel like, take a look at the guys of Sprout.
To provide a better insight on the world of widgets and unobtrusive ads in the online fashion industry, I was contacted by Poonam, a Product Manager at Harbinger Group. Poonam looks after Raptivity Web Expert software to make websites interactive without programming. She holds a Bachelors degree in Computer Engineering and is an active blogger.
Continue reading How to Attract Fashionistas Online Pt. 2
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