5 Sites to Boost Your Local SEO

boost your local seo

Local searches allow businesses to get their names noticed by customers in their area, but taking advantage of local searches can be difficult for business owners that are unfamiliar with local sites. If a business wants to rank for competitive search terms in their local market, they can normally benefit from backlinks from sites that boost local rankings.

While each area and type of business is different, below are five great sites to boost your local links.

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Top Tips on Writing Great Content

top tips on writing great content

Long gone is the time when online content meant a piece of writing crammed full of keywords that didn’t make a lot of sense and generally lacked substance and meaning. Today we have the power to write articles that allow us to show off a bit of our creative flair and passion for writing. We are writing articles that we want to write and that our readers want to read.

However we mustn’t take for granted that our readers want to read everything we write, regardless of how proud we are of it. There is a certain art to keeping your readers hanging on to your every word…

So here are some tips to help you create great content.

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WordPress Tips for Creating the Perfect Bio Page

wordpress tips for bio page

Making the perfect bio page in WordPress is very important if you are looking to make conversions. According to many experts, the bio page is the most visited page on your website because people want to know who they are buying from. It has also been proven that those without a bio page often make fewer sales. If you have an ecommerce or service-based website, then you need a bio page to make it work. Follow these tips, and you should have the perfect bio page ready in less than an hour.
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Two Examples of What NOT to Do When Asking Influential Bloggers For a Link

influential blogger

Editorial in-content links, the most valuable kind of links today, are impossible to get without contacting people; even if you have a few friends among influential bloggers in your niche that you can ask for a favor to guest post on their blog or just to insert an anchor text link to the existing post, eventually you will run out of them, and new backlinks will be waiting to be made. When it’s time to reach out to the people you don’t know and ask them for a link, are you confident that you’re able to do it right?

Or if you’re paying a SEO company to acquire links for your website, do you know how they are doing it?

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Kick Starting My Website to Help Improve Traffic

When I started my own website for my home business I was really excited.  I managed to create a website and customize it so it looked great.  I spent ages thinking about what needed to be on there, and when I published it I was watching the amount of traffic that arrived almost religiously.

kickstaring website

No Traffic to Be Seen

After the first few days I began to feel a little bit down. I wasn’t getting any traffic to speak of. I figured it was just because the site was new so I gave myself a couple of months to sit back, relax and try and spread the work of my business locally. After the two months was up the traffic hadn’t really changed and I realised that it wouldn’t change unless I did something.  I thought perhaps the site wasn’t attractive enough but after doing some research online I realised I had made a lot of errors, the biggest being not optimising the site for the search engines.

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How to Name an Image for SEO Purposes

how to name image fileWhen optimizing your site for SEO purposes there are several considerations to take into account. One that is often overlooked is the importance of optimizing the naming conventions of your site’s images.

Here is a guide how to achieve this.

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Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

ppc puzzle

Marketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. PPC, however, can be a financial investment, and it can be an investment that doesn’t always pay off significantly. Why? PPC requires a lot of analysis and effort before it makes you any sort of profit. If you’re deciding whether PPC is right for you, keep reading.

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Concentrate on Your Business with Adwords Management

google adwords management

One of the main problems with running your own business is that entrepreneurs often become too much of a jack of all trades and master of none. We spend too much time trying to run everything ourselves and become quite inefficient. Instead of focusing on the core activity of our businesses, you know, the one that actually creates value and brings home the bills, we waste time in running other  tasks. A perfect example is the management of your Google Adwords account.

The Lowdown on Making Your Site Mobile-Friendly

mobile siteIt has been easy until recently to ignore the concept of mobile browsing as it did not impact a significant portion of the traffic on the internet.  That notion has changed, however, with 2011 seeing a total of 20% of all web traffic coming through mobile phones.  That is a huge jump and change from just a few years ago when phones barely could connect to a carrier’s online store to purchase ringtones and wallpaper.

It is now vital for the success of your website to have a mobile-friendly version in place for anyone who discovers your site on their phone, especially if you are selling a product.  While the process of creating a mobile version of your site is too complex to explain here, I will show you the basics of what needs to be done and where you can find more information on the subject.

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How to Transfer Data from MS Excel into a Word Document

excel to word

The Microsoft Office suite has advanced in numerous ways and has been able to help many users share data in between different programs, like MS Excel and Word. Such advances have made the lives of direct mailers a lot easier by allowing them to easily insert Excel data into a Word document in order to have several personalized copies of the same material. It is rather easy to figure out and once you have mastered this skill, sharing data between different Microsoft Office programs will become a breeze.

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