How to Use the Mail Merge Feature in Word

how to use mail mergeThe Microsoft Mail Merge feature and I have a love-hate relationship. About twelve years ago, while I was employed as an intern for a consular service, I was asked to draft a letter that was to be mailed to five hundred people. I was given a list of addresses on a sheet of paper and asked to print the letters and envelopes after drafting them in a Word document and send them on their way. I was given two days to complete this task along with the excessive amount of other work I was to keep up on simultaneously.

I spent hours typing out each address and copying and pasting the content of the letter into each document prior to sending the envelopes and letters to print. Imagine the anger I felt when upon completing the project with little time to spare, my boss pointed out that I could have used the Excel version of the address list and the mail merge feature to have completed the task in a fraction of the time.

So you see, I love the mail merge feature for its ability to simplify my life immensely, but I hate it for not having introduced itself sooner.

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Data is the New Oil

data is new oilRanging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.”  One might said to oil.

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Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

ppc puzzle

Marketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. PPC, however, can be a financial investment, and it can be an investment that doesn’t always pay off significantly. Why? PPC requires a lot of analysis and effort before it makes you any sort of profit. If you’re deciding whether PPC is right for you, keep reading.

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Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8

windows 8 vs ipad

Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. A row of Windows 8-based tablets are to enter to the scene later this 2012. Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. Most analysts think that Windows 8 and Windows Store will haul up crucial threat to iOS and its App Store. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold. But the open source firmware enjoys a clear edge over iPad in escalating popularity. But when it comes to Windows 8, iPad may be grounded on the fact that Microsoft’s firmware is more enterprise friendlier and innovative.

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