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Yesterday was my birthday. Yay! I received gifts! Yay! I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”. I received one terrible birthday gift via e-mail and I felt like the kitty going “nooo it are my birthday”. Here’s the story of one company that sucks at doing birthday themed e-mails, and another company that got its stuff together.
 Google Co-founder, Sergey Brin You signed up for Google Buzz. You had the option to start following the people that you e-mail and chat with on Gmail. You used Google Buzz for a while. Then something happened. People you never heard about, started following you. And following you more. Why? Here are some unedited responses from actual Google Buzz users to the question: Why are you following me on Google Buzz?
On January 27th, 2010 Apple launched the iPad. “iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price,” said Steve Jobs, Apple’s CEO. “iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before.” What is the iPad?The iPad is tablet PC that runs the iPhone operating system. Basically, it looks like a giant iPhone. Scratch that, a giant iTouch. The iPad’s responsive high-resolution Multi-Touch display lets users physically interact with applications and content. iPad is just 0.5 inches thick and weighs just 1.5 pounds— thinner and lighter than any laptop or netbook, but still bigger than a portable iTouch or iPhone. The iPad includes 12 new innovative apps designed especially for the iPad, and will run almost all of the over 140,000 apps in the App Store. iPad will be available in late March 2010 starting at a rumored price of $499. The iPad comes in two versions—one with Wi-Fi and the other with both Wi-Fi and 3G. iPad includes the latest 802.11n Wi-Fi, and the 3G versions support speeds up to 7.2 Mbps on HSDPA networks. Apple and AT&T announced 3G pre-paid data plans for iPad with on-device activation and management. The iPad has 3 important problems. Let’s start with the biggest issue . Problem #1: What is the value of having an iPad?
- Playing Scrabble online? There’s an app for that. Finding great local concerts? There’s an app for that. Writing great e-mail newsletters? Sorry, there’s no app for that. Actually, if you or your company thinks that there is an automatic way to do e-mail newsletters, there’s none. That is why we need to learn from the pros and if there is one organization that is doing e-mail marketing right, it is the Shutterfly’s Wink team.
Math. One of the first word that comes to mind is geek. Geeks love technology but that doesn’t mean that geeks love math. As a mathematics teacher for 3 years and a current GMAT instructor, I know too well the challenges of using technology in teaching math to students of any age. Here are 2 important challenges when using technology in the math classroom and why tech geeks don’t necessary love math.
1. The number of US online video viewers is consistently growing year after year. 2. In Europe, online video ads have the highest click-through rate out of all types of online ads. This trend has been observed in the USA as well, but there are no specific numbers, yet. 3. In the US, online advertising growth is the format that is expected to have the biggest growth. Do YOU know what consumers want from online ads? Continue reading What Consumers Want from Online Video Ads
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Mathematics.
There are 3 irrefutable facts about online video advertising:
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