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  Does Facebook roll you the welcome mat? In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement. Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:
What is Wink?Wink is a great iPhone and web app developed by the guys and gals of Shutterfly. This photo app truly brings back your pictures into your life by not limiting itself to one single platform (it works both on the iPhone and on the web, and they are currently working on apps for other smartphones) and by playing well with your photo collections on Facebook, Flickr, and, of course, your own computer. The best part about Wink is that it offers a tangible reward within 2 minutes after you play it: a printed photostrip™ that you can mail to anybody anywhere in the world for just $2.50. Continue reading Shutterfly’s Wink Brings Your Photos to Life
More than 65 million visitors checked out career sites in June 2009. About 45% of HR professionals in the United States are using at least one social network to check on those leads. A summer 2009 survey for CareerBuilder.com conducted by New York based research firm, Harris Interactive, indicates that 47% of U.S. HR professionals use Google to search for the names of their job candidates. 29% of U.S. HR professionals use Facebook and only 26% use LinkedIn to check on the job applications that they receive. This is bad news for Linkedin because they claim to provide a service to benefit and advance their registered user’s career.
The first step is to get acquainted with the tenets of permission marketing and how to apply them to create permission-based e-mail marketing campaigns.
Twitter spammers are at it, again. If it wasn’t enough with the Twitter direct messages (DMs) with offers about “making money with Google” or “make $500 a day online”, now there are more kinds of Twitter spam that you can add to your list. Here is a review of 3 new types of Twitter spam.
Everybody wants to know the answer. Here’s an excellent example of how to use Twitter efficiently and effectively in a marketing campaign.
Note: screen shots were taken by Amit Gupta from Photojojo. He’s an amazing entrepreneur and all-around-nice guy that I had the pleasure of meeting back in my iLovePhotos days. Here’s a great interview with Amit that I edited. Twitter Marketing Campaign from MacHeistFrom Wikipedia: MacHeist is a website that resells Mac OS X shareware. The site has become known for its marketing tactics. These tactics include challenges (or “heists”) that entitle successful customers to free software licenses and/or discounts, as well as the concept of selling software in a bundle that increases in size as more customers purchase the bundle. The site was founded by John Casasanta, Phillip Ryu, and Scott Meinzer. Continue reading How to Use Twitter in a Marketing Campaign 
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During December 2009, while playing the iPhone app, 
On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.
This is a question that I get on a daily basis.
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