Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers targeting young consumers. However, marketers need to develop their marketing strategies taking into account the rapid changes under way in the composition of the population of the Hispanic youth.
Let’s take a look at the 2010 Census data compiled by the Pew Hispanic Center:
58% of Latinos in the 20- to 29-year-old age group are U.S.-born,
81% of Latinos in the 15- to 19-year-old age group are U.S.-born, and
95% of those in the 10- to 14-year-old age segment are U.S.-born
Thus, within a few more years, U.S.-born Latinos will dominate the 18- to 29-year-old age segment within the Hispanic population.
via EG Entertainment