iPerceptions: Internet Business Model Analysis

Welcome back, today we are analyzing the Internet Business Model from the leader in web attitudinal web analytics, the Canadian firm iPerceptions. Here at idaconcpts, I have mentioned how their 4Q service can make the Internet a less scary place.… Continue Reading

E-mail Permission Marketing Fundamentals

Thank you for the response via e-mail and comment post at idaconcpts.com about last week’s post regarding E-mail Permission Marketing.  If you’re still interested on the free copy of the first 4 four chapters of Seth’s Godin Permission Marketing, please… Continue Reading

A brief history of web analytics

As part of a MBA assignment, I had to summarize the history of web analytics.  I thought it would be nice to share it with you: – – – – – – The official definition of web analytics by the… Continue Reading