Avinash Kaushik « idaconcpts

iPerceptions: Internet Business Model Analysis

By Damian Davila, on June 23rd, 2009

Welcome back, today we are analyzing the Internet Business Model from the leader in web attitudinal web analytics, the Canadian firm iPerceptions.

Here at idaconcpts, I have mentioned how their 4Q service can make the Internet a less scary place.

In this post I’m going to analyze iPerceptions Business Model.

First, a little bit [...]

Is the Internet a Scary Place?

By Damian Davila, on April 3rd, 2009

Apparently, the Japanese seem to think so. Via the eMarketer Daily, I found that according to Marsh Research, 84.4% of adult Internet users in Japan have felt at least once that the Internet is “scary.” Here is the breakdown: Now, why do they consider the Internet scary?

Notice that [...]

E-mail Permission Marketing Fundamentals

By Damian Davila, on March 2nd, 2009

Thank you for the response via e-mail and comment post at idaconcpts.com about last week’s post regarding E-mail Permission Marketing. If you’re still interested on the free copy of the first 4 four chapters of Seth’s Godin Permission Marketing, please e-mail me at damiandavilarojas@gmail.com.

So, you’ve created a great product or service and [...]

A brief history of web analytics

By Damian Davila, on November 26th, 2008

As part of a MBA assignment, I had to summarize the history of web analytics. I thought it would be nice to share it with you:
- – – – – -

The official definition of web analytics by the Web Analytics Association is the measurement, collection, analysis and reporting of Internet data for the purposes of [...]

Goals, not reports!

By Damian Davila, on September 15th, 2008

What a great last two weeks!

iLovePhotos has launched!
Visits to both of our websites has increased: www.ilovephotos.com and www.bluelavatech.com.
Last week visits to my blog, idaconcpts.com, were 7 times the weekly average! A big thank you to StumbleUpon and to the person who referred to me on this great service. To this date, StumpleUpon has provided a total [...]

Installing Google Analytics @ WordPress

By Damian Davila, on August 12th, 2008

This is the second week of idaconcpts.com and I am really happy to have received comments from:

Justo Ibarra from www.doctormetrics.com, to who I would like thank for his help installing the Google Analytics tool at my blog. Doctor metrics is an Analytics Authorized Consultant and Urching Client Service & Support Partner from [...]

Web analytics of Flickr.com using Google Trends

By Damian Davila, on August 9th, 2008

On the latest post from web analytics guru, Avinash Kaushik, he discusses into a lot of detail the use of Google Trends as a free and acceptable competitive intelligence tool.

So what is so hot about it?

According to Google: ”With Google Trends, you can compare the world’s interest in your favorite topics. Enter up [...]

The Kaiser Chiefs' guide to web marketing newbies

By Damian Davila, on August 8th, 2008

As I work my way in the web of online marketing and web analytics, I often bump into new theoretical and technical lingo that I never heard of. It is particularly challenging to keep up with both the English and Spanish literature on these fields. (Oh, if you are self-claimed web marketer and are [...]

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