iPerceptions: Internet Business Model Analysis

Welcome back, today we are analyzing the Internet Business Model from the leader in web attitudinal web analytics, the Canadian firm iPerceptions.

Here at idaconcpts, I have mentioned how their 4Q service can make the Internet a less scary place.

In this post I’m going to analyze iPerceptions Business Model.

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Is the Internet a Scary Place?

Apparently, the Japanese seem to think so. Via the eMarketer Daily, I found that according to Marsh Research, 84.4% of adult Internet users in Japan have felt at least once that the Internet is “scary.” Here is the breakdown: Now, why do they consider the Internet scary?

Notice that [...]

E-mail Permission Marketing Fundamentals

Thank you for the response via e-mail and comment post at idaconcpts.com about last week’s post regarding E-mail Permission Marketing.  If you’re still interested on the free copy of the first 4 four chapters of Seth’s Godin Permission Marketing, please e-mail me at damian [at] idaconcpts [dot] com.

So, you’ve [...]

A brief history of web analytics

As part of a MBA assignment, I had to summarize the history of web analytics.  I thought it would be nice to share it with you: – – – – – -

The official definition of web analytics by the Web Analytics Association is the measurement, collection, analysis and reporting of Internet [...]

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