Manage Your Online Reputation in Multiple Languages

E-marketers are now more aware than ever of the difference that a good online reputation can make. To create and manage your web reputation, you need to get involved in digital spaces, communicating with existing and potential customers and, just… Continue Reading

The idaconcpts way to solve a Harvard Business School Case: Collabrys, Inc.

As you may have read in the About the author section, I am enrolled in the Master of Business Administration at the Shidler College of Business at Honolulu, HI.  A very common question that I get all the time is: … Continue Reading

Lateral Marketing and The Tipping Point – Part 3: Investopedia.com and Fool.com

According to Gladwell, the Power of context infers that epidemics are sensitive to the conditions and circumstances of the times and places in which they occur .  This is a main idea within lateral marketing, because it involves an important… Continue Reading