click-through rate

E-mail Marketing Open and Click-Through Rates Worldwide

Damian Davila 2 Comments

Welcome back! Back in March 2009, we reviewed how to measure the click-through rate (CTR) of your e-mail permission marketing campaign with Google Analytics, so I believe it would be very useful to now provide you a benchmark to compare… Continue Reading →

E-mail Permission Marketing Fundamentals

Damian Davila 2 Comments

Thank you for the response via e-mail and comment post at idaconcpts.com about last week’s post regarding E-mail Permission Marketing.  If you’re still interested on the free copy of the first 4 four chapters of Seth’s Godin Permission Marketing, please… Continue Reading →