Every online business watches certain statistics about its website like a hawk. A website is designed to facilitate transactions, whether they involve purchasing products from the site itself or being redirected to another site. These transactions are a measurable variable that can be studied statistically. Each transaction represents a successful transition from visitor to customer. This transition is known as a “conversion.” Every conversion can be tallied and measured against the total number of visitors. The number of customers divided by the number of visitors yields a percentage that is called the conversion rate.
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Why Are Contact Details Important?A visitor that leaves a site without purchasing may return at a later date – or so the business hopes. There is no guarantee that this will occur and leaving things to chance is not good business strategy. Persuading a visitor to leave contact details now, allows the business to treat the visitor as a potential sales target, almost as they had already made a sale and may be interested in future purchases. Leaving contact details shows a mild interest. The visitor has stated that they wish to be contacted – this is a golden opportunity to gain their trust and gently persuade them to become a paying customer. Contact details provide a source for the business to keep customers up-to-date with new products and promotions. Does Digital Media Advertising Make [...]  |
 Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter. More. 
  
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Copyright © 2012 idaconcpts - All Rights Reserved Slideshow by webdesign |
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An online business will not make a sale every time a visitor lands on their website. Should they just accept that and allow the visitor to leave, hoping that they may return at a later date and make a purchase? No. The business should be doing everything they can to persuade every visitor to submit contact details.
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