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cost per acquisition

CPA: A Viable Alternative to CPC

February 11, 2012February 7, 2014Damian Davila 3 Comments

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a… Continue Reading →

Web Analytics cost per acquisition, cost per click, cpa, cpc

Find your Top 10 Google AdWords (feat. Vampire Weekend)

August 20, 2008July 11, 2011Damian Davila 2 Comments

There has been a lot of movement at our office over the last and current week, a lot of colleagues coming in to finalize the details of our product launch.  Given the nature of our product launch, I cannot write… Continue Reading →

Web Analytics Brian Clifton, cost per acquisition, Google AdWords, Google Analytics, keywords, Web Analytics

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